Did Google Give Twitter Its Best Traffic Month Ever?

Twitter posted its best month for unique visitors ever, according to analytics from comscore. The credit, tech analysts seem to agree, goes to Google's Live Search feature, which culls tweets in a box on its results page under the first few links.

Earlier this month, Google unveiled its own social media program Buzz, a Gmail add-on which lets users share links and photos with a network of "followers." In other words, it's a Twitter feature -- and possible Twitter Killer! -- right next to your inbox.

Google giveth and Google taketh away, I suppose. But my colleague Dan Indiviglio made an excellent observation just moments ago:


When will Google's Live Search include Buzz items in addition to tweets? The answer is: they already do. The Live Search box collects both tweets and Buzz items, according to the Google blog, and it will be interesting to follow how Live Search continues to drive uniques to both Twitter and Google's Buzz pages.

With Buzz traffic exploding Twitter shouldn't feel safe about relying on Google search pages to drive unique visitors. Twitter's unique visitor count flat-lined for the last quarter of 2009. Some analysts predicted that Twitter's hype had simply run out of juice, and that Buzz could capture some of the market because you don't need a separate application to run it: Buzz lives next to your inbox, after all. I know Buzz's privacy fiasco thew a wet blanket on the product's roll-out, but I still see a bright future for the product.

Presented by

Derek Thompson is a senior editor at The Atlantic, where he writes about economics, labor markets, and the entertainment business.

Saving the Bees

Honeybees contribute more than $15 billion to the U.S. economy. A short documentary considers how desperate beekeepers are trying to keep their hives alive.

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register.

blog comments powered by Disqus

Video

How to Cook Spaghetti Squash (and Why)

Cooking for yourself is one of the surest ways to eat well.

Video

Before Tinder, a Tree

Looking for your soulmate? Write a letter to the "Bridegroom's Oak" in Germany.

Video

The Health Benefits of Going Outside

People spend too much time indoors. One solution: ecotherapy.

Video

Where High Tech Meets the 1950s

Why did Green Bank, West Virginia, ban wireless signals? For science.

Video

Yes, Quidditch Is Real

How J.K. Rowling's magical sport spread from Hogwarts to college campuses

Video

Would You Live in a Treehouse?

A treehouse can be an ideal office space, vacation rental, and way of reconnecting with your youth.

More in Business

Just In