Skip Navigation
Megan McArdle

Megan McArdle - Megan McArdle is a senior editor for The Atlantic who writes about business and economics. She has worked at three start-ups, a consulting firm, an investment bank, a disaster recovery firm at Ground Zero, and The Economist. More

Megan was born and raised on the Upper West Side of Manhattan, and yes, she does enjoy her lattes, as well as the occasional extra-dry skim-milk cappuccino. Her checkered work history includes three start-ups, four years as a technology project manager for a boutique consulting firm, a summer as an associate at an investment bank, and a year spent as sort of an executive copy girl for one of the disaster-recovery firms at Ground Zero … all before the age of 30.

While working at Ground Zero, Megan started Live From the WTC, a blog focused on economics, business, and cooking. She may or may not have been the first major economics blogger, depending on whether we are allowed to throw outlying variables such as Brad Delong out of the set. From there it was but a few steps down the slippery slope to freelance journalism. She has worked in various capacities for The Economist, where she wrote about economics and oversaw the founding of Free Exchange, the magazine's economics blog. She has also maintained her own blog, Asymmetrical Information, which moved to The Atlantic, along with its owner, in August 2007.

Megan holds a bachelor's degree in English literature from the University of Pennsylvania and an M.B.A. from the University of Chicago. After a lifetime as a New Yorker, she now resides in northwest Washington, D.C., where she is still trying to figure out what one does with an apartment larger than 400 square feet.

Non Compos Credit

By Megan McArdle
Jan 6 2010, 10:55 AM ET Comment

Andrew characterizes this scenario as a "libertarian litmus test":

I want to pitch to the credit card and financial industry a new innovative online survey. It is targeted for older, more mature long-time users of our services. We'll give a $10 credit for anyone who completes it. Here is a sense of what the questions will look like:

- 1) What is your age?
- 2) What day of the week are you taking this survey?
- 3) Many rewards offered are for people with more active lifestyles: vacations, flights, hotels, rental cars. Do you find that your rewards programs aren't well suited for your lifestyle?
- 4) What is the current season where you live? Are any seasons harder for you in getting to a branch or ATM machine?
- 5) Would rewards that could be given as gifts to others, especially younger people, be helpful for what you'd like to do with your benefits?
- 6) Would replacing your rewards program with a savings account redeemable for education for your grandchildren be something you'd be interested in?
- 7) Write a sentence you'd like us to hear about anything, good or bad!
- 8 ) How worried are you you'll leave legal and financial problems for your next-of-kin after your passing?

Did you catch it? Questions 1,2,4,7 are taken from the 'Mini-mental State Examination' which is a quick test given by medical professionals to see if a patient is suffering from dementia. (It's a little blunt, but we can always hire some psychologist and marketers for the final version. They're cheap to hire.) We can use this test to subtly increase limits, and break out the best automated tricks and traps mechanisms, on those whose dementia lights up in our surveys. Anyone who flags all four can get a giant increase in balance and get their due dates moved to holidays where the Post Office is slowest! We'd have to be very subtle about it, because there are many nanny-staters out there who'd want to coddle citizens here.

I'm not sure why this is supposed to be a hard question for libertarians.  I mean, I might argue that preventing people from ripping off the marginally mentally impaired would, in practice, be too difficult.  Crafting a rule that prevented companies from identifying people who are marginally impaired might well be impossible--I'm pretty sure that if I wanted to, I could devise subtler tests than "What day of the week is it?"  And while the seniors lobby is probably in favor of not ripping off seniors, they're resolutely against making it harder for seniors to do things like drive or get credit, which is the result that any sufficiently strong rule would probably have.

But it's pretty much standard libertarian theory that you shouldn't take advantage of people who do not have the cognitive ability to make contracts.  Marginal cases are hard not because we think it's okay, but because there is disagreement over what constitutes impairment, and the more forcefully you act to protect marginal cases, the more you start treating perfectly able-minded adults like children.

The elderly are a challenge precisely because there's no obvious point at which you can say:  now this previously able adult should be treated like a child.  Either you let some people get ripped off, or you infringe the liberty, and the dignity, of people who are still capable of making their own decisions.

Konzcal is, I take it, in favor of more paternalism.  But the objection that I have to paternalism is not that it prevents companies from more effectively ripping off their customers.  The presumption that a majority of American adults are essentially children puts the state in loco parentis, which hands too much power to people who are not nearly as clever and wise as they believe themselves.  It is morally wrong for companies to attempt to capitalize on dementia, just as I believe it is morally wrong for casinos to attempt to identify, and monetize, their customers with serious gambling problems.  But giving that moral belief force of law is not necessarily a good idea, particularly if it involves eroding the presumption that we are adults capable of, and responsible for, running our own lives.


Presented by

More at The Atlantic

Manufacturing Is Special: Why America Needs Its Makers Manufacturing Is Special
Whitney Houston Has Died Whitney Houston's Greatest Hits
SNL's Zooey Deschanel Episode: 5 Best Scenes The 5 Funniest Sketches From SNL's Zooey Deschanel Episode
What Do Republican Voters See in Rick Santorum? What Do Republican Voters See in Rick Santorum?
A Western Diet High in Sugars and Fat Could Contribute to ADHD A Sugary, Fatty Western Diet Could Be Contributing to ADHD

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register.
blog comments powered by Disqus
Special Report
Submit Your Photos of America at Work AP Submit Your Photos of America at Work
Send us your images of friends, family, and neighbors on the job. We'll publish the best. Read more ›
View All Correspondents

The Biggest Story in Photos

The Civil War, Part 3: The Stereographs

Feb 10, 2012

Subscribe Now

SAVE 59%! 10 issues JUST $2.45 PER COPY

Facebook

Newsletters

Sign up to receive our free newsletters

(sample)

(sample)

(sample)

(sample)

Megan McArdle
from the Magazine

Why Companies Fail

GM’s stock price has sunk by a third since its IPO. Why is corporate turnaround so difficult…

The Graduates

Busted banking careers, crashed consultants, and shrunken incomes: the author attends her 10-year…

Romney’s Business

The Republican contender touts his business experience—but does it really matter?