Is Avatar Really the Biggest Movie of All Time?

More

Some time this week, Avatar will surpass Titanic to become the best-selling movie in the history of the world. Kind of.

The film's worldwide gross is nearing $1.85 billion, which is more than any movie ever released. But adjusted for inflation, Avatar is not the best selling movie of all time. In fact, *going by domestic spending, it's not even close to the top.


Adjusting for inflation might seem like a wonky buzz-kill to James Cameron's opus, but it's really important. The average ticket price in 1939, when Gone with the Wind hit theaters, was 23 cents. My Avatar ticket cost $10.50. That's 45-times more expensive! As Slate's Zachary Pinkus-Roth noted, this would be comparing somebody's 100-yard sprint time to a 2.22-yard jump.

Here's the full list of the biggest domestic grosses adjusted for inflation from Box Office Mojo (the list does not include Avatar, which has made $560 million):

boxofficereal.png

So inflation-adjusting puts Avatar ahead of Thunderball and just behind, um, Grease. Grease! Wait, can that be right?

It turns out that there are a couple problems with counting all tickets sales and multiplying them all by the inflation index. First, by treating all ticket sales as equal, we overestimate the grosses of movies where a big proportion of the sales were to children, whose tickets cost less. That's one reason why movies like 101 Dalmatians, Fantasia and The Lion King rank so high. Another problem with the list is that the cost of a movie ticket has actually grown faster than the consumer price index, according to Pinkus-Roth. That means that a ticket to Gone in 60 Seconds (2000) cost more in relation to other items than a ticket to Gone with the Wind (1939). And those are just two of the most serious issues.

So this is an imperfect list, but the point it makes is instructive. It's true that Avatar has made more dollars than any movie ever, but it's not entirely accurate to call it the biggest movie of all time.

*Thanks to Charles Davi for making me emphasize that this list is domestic box office. So Avatar's worldwide gross of $1.85 beats Gone with the Wind's domestic gross record.

Jump to comments

Derek Thompson is a senior editor at The Atlantic, where he oversees business coverage for TheAtlantic.com. More

Thompson has written for Slate, BusinessWeek, and the Daily Beast. He has also appeared as a guest on radio and television networks, including NPR, the BBC, CNBC, and MSNBC.

Get Today's Top Stories in Your Inbox (preview)


Elsewhere on the web

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus

Video

Miami: The Next Big Start-Up City?

How the city became a center for innovation

Video

Video

A Brief History of Romantic Comedies

From The Atlantic's Chris Orr

Video

Video

Life in 'the New Arctic'

A moving portrait of a fading landscape

Video

Video

The Rise of New York City

A fascinating look at Manhattan in the 1940s

Video

'I Thought It Was Really Funny, but No One Else Did'

A day with New Yorker cartoonist Joe Dator

Video

New Yorkers: The Winemaker

Make your own wine ... in New York City

Video

What Is Methane Hydrate?

"Flaming ice" is a vast natural energy source

Video

NASA's Time-Lapse of the Sun

Now with epic dubstep music

Video

A Video Letter From the Editor

Highlights from the May 2013 issue

Video

Shaken Not Tuned: Cocktail Experiments

Can a tuning fork improve a cocktail?

Video

Video

The Rise of Environmentalism

Tracking 50 years, from the Love Canal disaster to Greenpeace

Video

Is He Cheating? A 1950s Guide

'That little blonde secretary from the office?’

Video

New Yorkers: Vintage Vacuum-Tube Amps

Risking electric shock to restore old amplifiers

Video

The DIY Piano-Bicycle

Everybody needs a hobby

Writers

Up
Down

More in Business

In Focus

2013 National Geographic Traveler Photo Contest

Just In