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Daniel Indiviglio

Daniel Indiviglio - Daniel Indiviglio was an associate editor at The Atlantic from 2009 through 2011. He is now the Washington, D.C.-based columnist for Reuters Breakingviews. He is also a 2011 Robert Novak Journalism Fellow through the Phillips Foundation. More

Indiviglio has also written for Forbes. Prior to becoming a journalist, he spent several years working as an investment banker and a consultant.

Poll: Did Your Holiday Spending Match Previous Years?

By Daniel Indiviglio
Dec 24 2009, 11:00 AM ET Comment

Holiday spending makes up a huge chunk of retailers' annual revenue. Most reports I've read indicate that this year's holiday spending will improve over last year's, but probably won't beat 2007's. Now that most people probably have completed that spending, I thought it might be interesting to put that assertion to the test and poll Atlantic readers on how much they spent compared to prior years. Cast your vote below!

Here's what Gallup has found about Christmas spending, in particular:

gallup holiday spending 2009.jpg

This poll supports the hypothesis that 2009 won't be a great year for holiday spending, but it will be better than last year. Although it isn't shown on the chart, Gallup estimates that spending will increase 1% this year over last year's 3.4% dive. Oddly, the percentages don't appear to be derived from the dollar amounts, but the trends look similar.

Personally, I think I spent approximately the same amount this year as last year, but that was less than in 2007. What about you?

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