C'mon Everyone: It's Time for Mass Editorials!

More

Did anyone else manage to read this without thinking of this?




Considering LiveAid's success at ending hunger in Africa, I'm awfully glad newspapers are finally applying this model to global warming.  There's nothing like the sight of fifty-four newspapers performing a synchronized exercise in smug self-congratulation to induce life-altering change.

I am, of course, in favor of not slow-roasting the planet.  But these sort of exercises in mindless collectivism are excruciatingly silly.  Unsurprisingly, the op-ed it produced was puerile and unlikely to be read by anyone who does not already agree with its premise.  If fifty-four newspapers had wanted to make a serious statement about the environment that their readers were sure to pay attention to, they might have stopped printing and distributing their energy intensive product for a day.

Jump to comments
Presented by

Megan McArdle is a columnist at Bloomberg View and a former senior editor at The Atlantic. Her new book is The Up Side of Down.

Get Today's Top Stories in Your Inbox (preview)

Tracing Sriracha's Origin to a Seaside Town in Thailand

Ever wonder how the wildly popular hot sauce got its name? It all started in Si Racha.


Elsewhere on the web

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus

Video

Where the Wild Things Go

A government facility outside of Denver houses more than a million products of the illegal wildlife trade, from tigers and bears to bald eagles.

Video

Adults Need Playtime Too

When was the last time you played your favorite childhood game?

Video

Is Wine Healthy?

James Hamblin prepares to impress his date with knowledge about the health benefits of wine.

Video

The World's Largest Balloon Festival

Nine days, more than 700 balloons, and a whole lot of hot air

Writers

Up
Down

More in Business

Just In