Did anyone else manage to read this without thinking of this?

Considering LiveAid's success at ending hunger in Africa, I'm awfully glad newspapers are finally applying this model to global warming.  There's nothing like the sight of fifty-four newspapers performing a synchronized exercise in smug self-congratulation to induce life-altering change.

I am, of course, in favor of not slow-roasting the planet.  But these sort of exercises in mindless collectivism are excruciatingly silly.  Unsurprisingly, the op-ed it produced was puerile and unlikely to be read by anyone who does not already agree with its premise.  If fifty-four newspapers had wanted to make a serious statement about the environment that their readers were sure to pay attention to, they might have stopped printing and distributing their energy intensive product for a day.