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Derek Thompson

Derek Thompson - Derek Thompson is a senior editor at The Atlantic, where he oversees business coverage for the website.
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He is a visiting research fellow at the Committee for a Responsible Federal Budget at the New America Foundation. Derek has also written for Slate, BusinessWeek, and the Daily Beast. He has appeared as a guest on radio and television networks, including NPR, the BBC, CNBC, and MSNBC.

With Sales Chief Out, Does GM Know Where It's Driving?

By Derek Thompson
Oct 7 2009, 1:17 PM ET Comment

General Motors' sales chief Mark LaNeve is leaving the company and leaving behind a job opening that falls somewhere on the impossibility spectrum between handling Goldman Sachs' PR and opening a Focus on the Family chapter at Yeshiva. GM's problem isn't just that it's an old cripple of a company carrying a mountain of debt and pensions (although that's certainly a leading concern). There are so many reasons why GM is hosed:



Sales were down 45 percent in September, and it didn't even win the Cash for Clunkers sweepstakes. GM isn't just a slowly-failing company, it's just been a bad auto maker, objectively. Consumer Reports recommended 19% of its cars this year. That's worst in the auto making world, and under the Mendoza Line. You could even say GM isn't a car company any more. It's pretty much turned itself into a truck company that also makes some cars.
carstrucks.pngAtlantic contributor "Anal_yst" would say: Yes, but that's not so crazy. Americans don't want small cars, after all. So perhaps GM would be better off cornering the market on hybrid SUVs, I don't know. What I do know is that I have little envy for the poor soul who fills LaNeve's shoes.

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