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Derek Thompson

Derek Thompson - Derek Thompson is a senior editor at The Atlantic, where he oversees business coverage for the website.
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He is a visiting research fellow at the Committee for a Responsible Federal Budget at the New America Foundation. Derek has also written for Slate, BusinessWeek, and the Daily Beast. He has appeared as a guest on radio and television networks, including NPR, the BBC, CNBC, and MSNBC.

Which Magazines Won in the Mag-Apocalypse?

By Derek Thompson
Oct 21 2009, 4:13 PM ET Comment

Business Insider has a slideshow of the 22 magazines who are "actually kicking butt" (industry term, folks) during the end-of-days advertising meltdown of 2009. What do we learn? That the most profitable audience these days are families where the father is a serial body builder, the wife loves to cook and home-tend while she applies age-reversing creams, and the children like to read, about celebrities.

Who won the year?



Spry Magazine is up 550 percent (yowzers!), but the real winner seems to be Family Circle. The magazine's ad revenue increased by about $56 million, way more than any other magazine on the list. Also of note: The Week magazine's ad revenue jumped 30 percent, an incredible accomplishment considering the plight of general interest magazines like Newsweek.

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