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Megan McArdle

Megan McArdle - Megan McArdle is a senior editor for The Atlantic who writes about business and economics. She has worked at three start-ups, a consulting firm, an investment bank, a disaster recovery firm at Ground Zero, and The Economist. More

Megan was born and raised on the Upper West Side of Manhattan, and yes, she does enjoy her lattes, as well as the occasional extra-dry skim-milk cappuccino. Her checkered work history includes three start-ups, four years as a technology project manager for a boutique consulting firm, a summer as an associate at an investment bank, and a year spent as sort of an executive copy girl for one of the disaster-recovery firms at Ground Zero … all before the age of 30.

While working at Ground Zero, Megan started Live From the WTC, a blog focused on economics, business, and cooking. She may or may not have been the first major economics blogger, depending on whether we are allowed to throw outlying variables such as Brad Delong out of the set. From there it was but a few steps down the slippery slope to freelance journalism. She has worked in various capacities for The Economist, where she wrote about economics and oversaw the founding of Free Exchange, the magazine's economics blog. She has also maintained her own blog, Asymmetrical Information, which moved to The Atlantic, along with its owner, in August 2007.

Megan holds a bachelor's degree in English literature from the University of Pennsylvania and an M.B.A. from the University of Chicago. After a lifetime as a New Yorker, she now resides in northwest Washington, D.C., where she is still trying to figure out what one does with an apartment larger than 400 square feet.

Political Theory

By Megan McArdle
Sep 8 2009, 2:43 PM ET Comment

Obama's poll numbers have been improving steadily over the last week.  Theory:  people like Democrats much better when they are not talking about health care.  Corollary:  the liberal commentators saying that no, really, health care is in a good position to pass are indulging in wishful thinking.  (To be sure, it is possible to level exactly the same accusation at me).

The Townhall ruckuses were not the end of the Republican opposition on health care.  They were the beginning.  There is an observed regularity in politics so consistent that I am tempted to dub it Megan's First Law of Politics:  intentions are more popular than concrete proposals.  As long as there was no one Obama Plan on the table, people could project their fondest dreams onto the president.  Once there are plans on the table, Republicans will be able to attack specific propositions that are specifically attached to the president.

For example, polling last year found that a majority of Democratic primary voters were opposed to a mandate to buy health care.  Mandates were popular among two groups:  people with post-graduate education, and people who made more than $100K.  Polls this year are a little more positive--but people aren't paying attention to the details of the debate right now.  I'm betting that support for mandates drops once people aren't hearing about them for the first time from a pollster.  When someone asks you, "Should people have to buy health insurance?", if you haven't really thought about the question, your answer is likely to be different--and more positive--than it will be after you've been musing on the oppo ads for a while.  

Moreover, this mandate will come with a specific price tag on the subsidies, not a fuzzy "should people have to buy health insurance" question.  Republicans will be able to find plenty of people who are going to be forced to buy insurance that they can't really afford under the new plan, or taxed heavily for their failure to comply.  Even worse, these people will be easier to identify with than the uninsured:  at or above the nation's median household income, possibly living in a high-cost area.  The lower Democrats cut the subsidies to make the price tag politically powerful, the more dramatic the sob stories will be.

This is not the only problem area.  The budget deficit is big enough--and projected to stay big enough--that people are starting to care about it again.  All of the plans on the table at this point stay deficit neutral only because the program doesn't kick in for four years; after that window, the costs explode.  Most of the plans are similar enough to what prevails in Massachussetts that Republicans can reasonably point to the runaway costs there.

Once there is a specific plan to make any cuts at all to Medicare, seniors will go ballistic.

. . . and so on, ad infinitum.  Health care reform has not survived the worst Republicans can throw at it.  It's survived--barely--the opening volley.


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