So I'm in favor of a Consumer Financial Protection Agency (CFPA). However I'm also of the opinion that our largest banks are too large and could stand to shrink. Are these in conflict? Our knee-jerk reaction should be that regulation functions as another barrier to entry, another fee that has to be paid, and can most easily be paid by the biggest players. However I think the advantages to clearing the playing field for the small versus the big player outweighs this problem.
James Kwak gives an excellent overview of the story so far. I want to bring it down a level and discuss the interesting story of the WMC Mortgage Corporation. I've been researching them, and their story is fascinating. Originally bought out from Weyerhaeuser Co.'s by junk bond traders in 1995, WMC was a mix of prime, subprime, and insurance holdings.
They sold off their prime mortgage and insurance divisions in 1998. Their CFO told Mortgage Banking magazine (4/98) "The margins were clearly superior...[subprime is] a different business that looks and feels a lot more like the consumer finance business." What I find interesting is what the President tells Forbes magazine (11/98): "This business isn't price sensitive...borrowers are far more concerned about just getting the loan."
There's a lot of talk about how efficient markets and the whole wave of freshwater Chicago thinking means that subprime mortgages should be perfectly priced. Here's one of the kings of subprime mortgages in the late 1990s telling us that this is wrong -- that consumers, for whatever reasons, are not price sensitive at the margins but instead just want to sign the paper to get the house. They'll compare prices, but they are constrained in how well they can search.
And here's what a writer for American Banker wrote (4/2004) when WMC was purchased by GE:
"Alt-A lending is often cited as a way to keep origination volumes growing in the face of higher rates, and many Alt-A practices have made their way into the prime market. One reason lenders like it: Higher rates and less competition come in exchange for bypassing normal requirements on the documentation of income or assets, credit scores, debt ratios or loan-to-value ratios. Prime lending, by contrast, is 'a low-margin business,' Ms. Brandtsaid. 'It's a widget-processing business.'"
And as opposed to the perfect model world, we can use the s-word here. Steering. There's going to be a lot of research into this over the next years, but already the evidence is conclusive -- a lot of perfectly prime borrowers were steered into subprime loans. These are loans that community banks could have been competitive on if the correct information got to the consumers.
What does that mean in practice? Fees. Lots of ways of hiding the numbers and making it harder to compare across venues. Take a moment to familiarize yourself with the way yield spread premiums (YSP) can scam mortgage borrowers who aren't experts and can't figure out how to compare mortgages across banks because of legal last-minute markups in the interest rate. Consumers aren't stupid, but they do have information problems. And having a vanilla loan product will give a baseline on how to compare across companies, leading to less YSP-esque last-minute markups and other ways to 'nudge' consumers into taking on a worse product that looked better.
Community banks must have some source of competitive advantage over Bank of America and Citigroup. There are two obvious possibilities. One is that customers prefer dealing with local banks, and based on my personal experiences, the level of customer service is far superior than what you get with a megabank. The other is that community banks, as Salmon said, are better at underwriting, because they actually know the characteristics of the neighborhoods they are underwriting in and, possibly, the borrowers they are underwriting.
Now, both of these are advantages that should be protected by the CFPA. That is, if your goal is to provide better customer service, you are probably not in the business of screwing your customers. And if your competitive advantage is in underwriting, then you have no need to confuse customers with unnecessarily complex products. You should be happy that Elizabeth Warren is keeping predatory lenders out of your backyard, because even if you refuse to match their mortgages, they are driving up housing prices and making it harder for you to find qualified borrowers.