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Megan McArdle

Megan McArdle - Megan McArdle is a senior editor for The Atlantic who writes about business and economics. She has worked at three start-ups, a consulting firm, an investment bank, a disaster recovery firm at Ground Zero, and The Economist. More

Megan was born and raised on the Upper West Side of Manhattan, and yes, she does enjoy her lattes, as well as the occasional extra-dry skim-milk cappuccino. Her checkered work history includes three start-ups, four years as a technology project manager for a boutique consulting firm, a summer as an associate at an investment bank, and a year spent as sort of an executive copy girl for one of the disaster-recovery firms at Ground Zero … all before the age of 30.

While working at Ground Zero, Megan started Live From the WTC, a blog focused on economics, business, and cooking. She may or may not have been the first major economics blogger, depending on whether we are allowed to throw outlying variables such as Brad Delong out of the set. From there it was but a few steps down the slippery slope to freelance journalism. She has worked in various capacities for The Economist, where she wrote about economics and oversaw the founding of Free Exchange, the magazine's economics blog. She has also maintained her own blog, Asymmetrical Information, which moved to The Atlantic, along with its owner, in August 2007.

Megan holds a bachelor's degree in English literature from the University of Pennsylvania and an M.B.A. from the University of Chicago. After a lifetime as a New Yorker, she now resides in northwest Washington, D.C., where she is still trying to figure out what one does with an apartment larger than 400 square feet.

So How'd That Obama Presser Go?

By Megan McArdle
Jul 23 2009, 7:37 AM ET Comment

Here's one indicator that doesn't look so good:  my Google News feed around 7 am this morning.

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That's how a machine ranked the stories, based on reader response.  The Gates story is sucking up the public's very limited attention span for health care.

I was already pretty skeptical that this was going to do much good.  Outside of elections and wars, it's hard to get people to watch a presidential address at the best of times.  Late July is not the best of times.  You don't want to counterprogram a wonkathon when people can flip to "So You Think You Can Dance" or wander outside to drink in the summer evening.  Maybe it will move the poll numbers, but frankly, I'd be surprised.

So I think the left-wing pundits worrying about the performance are missing the point.  The performance was, in fact, not all that good, especially by the high standards Obama set during the campaign.  But I'll be shocked if the overnights beat Law and Order reruns.  More than one journalist of my acquaintance skipped the thing.  If a press conference falls in the summer doldrums, and nobody watches it, does it really matter?


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