Do CEOs Matter? Absolutely.

Harris Collingwood has an article in the current edition of The Atlantic that raises the question "Do CEOs Matter?"  His answer to this question, as far as I can tell, is some mix of "maybe", "not much" and "sometimes."  I have a simpler answer to his question: "Yes."


Collingwood begins with a long anecdote about Steve Jobs, the gist of which is that Apple's stockholders care a lot about Steve Jobs' health.  This seems pretty understandable to me.  I've been a CEO, and been a member of Boards that have hired and fired CEOs; the hiring and firing of the CEO is generally seen to be the single most important duty of the Board of any company.  As we nationalize various financial institutions and automobile companies, the entire political system seems to think that picking the right CEO for these institutions is a pretty important decision.  Very successful private equity funds typically install new CEOs as part of investments predicated on improving corporate performance.  So are most institutional shareholders, Boards, the federal government and private equity funds suckers?

To be sure, none of these entities believe that any CEO ever completely determines firm performance.  The rational standard, it seems to me, that ought to be applied to determine whether "the cult of the CEO has gone too far" is whether the formal and informal compensation provided to CEOs is justified by their contribution to value.  More concretely: would firms be worth more money if they paid CEOs less, reduced the prestige of the position or otherwise took CEOs down a peg?  Shareholders, Boards and private equity funds, when voting with their own money, say no. Conventional wisdom is sometimes wrong, however, and maybe it is in this case.  What evidence does Collingwood present to challenge the very widely-held belief that CEOs matter?

Speaking of the CEO's ability to drive company performance, he starts with this:

But how strong is this power--or any executive power? In their groundbreaking "Leadership and Organizational Performance: A Study of Large Corporations," first published in 1972 in American Sociological Review, Stanley Lieberson and James O'Connor argued that it's weak indeed. Perhaps reflecting the anti-authoritarian spirit of the times, the authors asserted that the CEO's influence was seldom decisive in a company's performance. They had the numbers to back up this view. Working with a database of 167 companies, they teased out the effects that various factors had on corporate profitability, from the competitive state of the industry to the size and structure of an individual company to the CEO's managerial decisions. "Industry effects," such as the amount of available capital and the stability of the market, accounted for almost 30 percent of the variance in corporate profits. "Company effects," such as the firm's historical place in the corporate pecking order, explained about 23 percent. "CEO effects" explained just 14.5 percent. And even this impact should be viewed skeptically: it unavoidably bundles CEO actions that were genuinely smart and skillful with those that were merely lucky.

Other scholars have attempted to replicate and extend Lieberson and O'Connor's findings, and many have likewise concluded that external forces influence corporate performance far more than CEOs do. Indeed, more-recent studies have tended to find a smaller CEO effect than Lieberson and O'Connor did--ranging from 4.5 percent to 12.8 percent of profit variance. (The scholar Alison Mackey, at Ohio State University, is a prominent dissenter. In a recent paper, she criticizes the number-crunching methods of Lieberson and O'Connor and, using a different methodology, concludes that CEOs have a dominant influence on performance that may well justify their high pay.)

Let's start with the observation that even if we assume that the choice of CEO drives on the order of 10% of the variation in corporate performance (as per Collingwood's interpretation of these studies), that is a very big number in absolute dollars.  If we apply the rational standard of whether owners would be better or worse off by paying CEOs less and treating them less well, this creates a pretty big umbrella for CEO comp and pomp.  Collingwood doesn't present the basic numbers that would be required to evaluate this question, especially how big is "variance in performance", so we could take a tenth of that, assign it to the CEO, and decide what the person is worth economically.

Here's some simple illustrative math.  I picked the median company on the most recent Fortune 500 (i.e., number 250), Smith International.  It has about $11 billion in sales and $1.6 billion in operating income.  A 1% swing in $1.6 billion is $16 million.  As context the median Fortune 500 CEO recently had total annual comp of about $6 million.  So as a shareholder of Smith International going into the market to hire a CEO, the question I would ask myself if presented with the choice of paying $6 million per year or, say, doubling this to $12 million per year, is not "Will the CEO I get for $12 million fundamentally transform my business?" or whatever; instead, I'd rationally ask myself, "Can the $12 million dollar CEO drive about 0.6% more operating profit than the person I would hire at $6 million?".

Even more fundamentally, Collingwood's interpretation of the quantitative analysis of what impact CEOs have on performance is extremely naïve.  Start with his lead analysis, Lieberson and O'Connor.  Notice that, according to Collingwood, what happened when other scholars attempted to replicate Lieberson and O'Connor's findings: "many have likewise concluded that external forces influence corporate performance far more than CEOs do."  Collingwood does not address what was probably the most influential attempt to replicate their findings, by Weiner and Mahoney, that showed that these results are highly dependent on unverifiable assumptions.

Presented by

Jim Manzi

Jim Manzi is Founder and Chairman of Applied Predictive Technologies (APT), an applied artificial intelligence software company. He is In also a Senior Fellow at the Manhattan Institute and a Contributing Editor of National Review, where he writes frequently for both the print and online editions on topics related to science, technology, business and economics.

Would You Live in a Treehouse?

A treehouse can be an ideal office space, vacation rental, and way of reconnecting with your youth.

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register.

blog comments powered by Disqus

Video

Would You Live in a Treehouse?

A treehouse can be an ideal office space, vacation rental, and way of reconnecting with your youth.

Video

Pittsburgh: 'Better Than You Thought'

How Steel City became a bikeable, walkable paradise

Video

A Four-Dimensional Tour of Boston

In this groundbreaking video, time moves at multiple speeds within a single frame.

Video

Who Made Pop Music So Repetitive? You Did.

If pop music is too homogenous, that's because listeners want it that way.

More in Business

Just In