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Megan McArdle

Megan McArdle - Megan McArdle is a senior editor for The Atlantic who writes about business and economics. She has worked at three start-ups, a consulting firm, an investment bank, a disaster recovery firm at Ground Zero, and The Economist. She is currently on leave.
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Megan was born and raised on the Upper West Side of Manhattan, and yes, she does enjoy her lattes, as well as the occasional extra-dry skim-milk cappuccino. Her checkered work history includes three start-ups, four years as a technology project manager for a boutique consulting firm, a summer as an associate at an investment bank, and a year spent as sort of an executive copy girl for one of the disaster-recovery firms at Ground Zero � all before the age of 30.

While working at Ground Zero, Megan started Live From the WTC, a blog focused on economics, business, and cooking. She may or may not have been the first major economics blogger, depending on whether we are allowed to throw outlying variables such as Brad Delong out of the set. From there it was but a few steps down the slippery slope to freelance journalism. She has worked in various capacities for The Economist, where she wrote about economics and oversaw the founding of Free Exchange, the magazine's economics blog. She has also maintained her own blog, Asymmetrical Information, which moved to The Atlantic, along with its owner, in August 2007.

Megan holds a bachelor's degree in English literature from the University of Pennsylvania and an M.B.A. from the University of Chicago. After a lifetime as a New Yorker, she now resides in northwest Washington, D.C., where she is still trying to figure out what one does with an apartment larger than 400 square feet.

DX Dreams

By Megan McArdle
May 7 2009, 2:28 PM ET Comment

So what about the Kindle DX?  9.7 inch screen, weighs just over a pound, and . . . gulp $489 dollers.



I don't think it's going to save newspapers.  First of all, because I doubt ads look good on it; second of all, because being proprietary and all, Kindle lets Amazon capture a lot of the cost savings from not physically printing a newspaper.

If the Kindle DX has a killer format, it's not newspapers, but magazines.  Newspapers aren't losing out because they're too expensive; they're losing out because by the time the reader gets to them, the news inside is dated.  Newspaper is a daily news medium in an hourly world.

But magazine articles aren't meant to be timely.  They don't provide you with insta-analysis; they provide you with a thoughtful take.  Magazine articles are actually improved by being read without the distractions of email and so forth.  For people who travel, or who have a daily passenger commute, who spend time waiting anywhere, the Kindle is ideal.

If there's any criticism, it's that the Kindle is paperback sized when I often want something more like a magazine.  Segmenting the two is genius, and not just because it lets them capture the textbook market.  Maybe more importantly, it lets me have a paperback sized one for running errands, and a larger version for extended reading.

As you may have gathered, I want one.  Rather badly.  I can't justify buying it, unfortunately.  But I suspect it will sell very well--and it will be interesting to see what that means for Hudson News.

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