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Megan McArdle

Megan McArdle - Megan McArdle is a senior editor for The Atlantic who writes about business and economics. She has worked at three start-ups, a consulting firm, an investment bank, a disaster recovery firm at Ground Zero, and The Economist. More

Megan was born and raised on the Upper West Side of Manhattan, and yes, she does enjoy her lattes, as well as the occasional extra-dry skim-milk cappuccino. Her checkered work history includes three start-ups, four years as a technology project manager for a boutique consulting firm, a summer as an associate at an investment bank, and a year spent as sort of an executive copy girl for one of the disaster-recovery firms at Ground Zero … all before the age of 30.

While working at Ground Zero, Megan started Live From the WTC, a blog focused on economics, business, and cooking. She may or may not have been the first major economics blogger, depending on whether we are allowed to throw outlying variables such as Brad Delong out of the set. From there it was but a few steps down the slippery slope to freelance journalism. She has worked in various capacities for The Economist, where she wrote about economics and oversaw the founding of Free Exchange, the magazine's economics blog. She has also maintained her own blog, Asymmetrical Information, which moved to The Atlantic, along with its owner, in August 2007.

Megan holds a bachelor's degree in English literature from the University of Pennsylvania and an M.B.A. from the University of Chicago. After a lifetime as a New Yorker, she now resides in northwest Washington, D.C., where she is still trying to figure out what one does with an apartment larger than 400 square feet.

Video Game Sales Fall in March

By Megan McArdle
Apr 17 2009, 12:43 PM ET Comment

Walking through Costco last weekend, I saw something shocking:  Wiis and Wii Fits on sale.  Costco doesn't usually get merchandise that's hard to obtain--why would Nintendo discount game consoles that stores can barely keep in stock?  (And indeed, the discount was underwhelming--about $5). 

But it turns out that video game sales are off across the board.

Among gaming hardware, Nintendo continued to rule the industry with the Wii, which sold 601,000 units. The company's handheld DS sold another 563,000 units.

However, sales of the Wii slipped 20% from the previous month. The XBox 360 fell only 15% from the previous month, while the PS3 fell only 7%. The 360 sold 330,000 units while the PS3 sold 218,000 units.

"If there was one area that surprised me this month, it was hardware sales," Ms. Frazier said. "While it's not unusual for March hardware sales to be lower than February, I thought we'd see higher unit sales on most platforms."

There weren't many new products on sale in March, it's true.  On the other hand, video games seem like one thing that ought to be countercyclical:  the games are expensive, to be sure, but if they substitute for going to bars, concerts, or sporting events, they ought to pay for themselves quickly.  I'm beginning to suspect that all of those people not patronizing restaurants are just . . . sitting at home talking to each other, or something.

 

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