Drowning in Lists

Even though we are in the highly tech-centric business of online media, we've always taken the scrappy (i.e., cheapskate) approach to our internal technology needs at NewWest.Net. Why buy an office phone switch when cell phones and a few cordless landline will do? Why invest in a file server when you have Google Docs? Why build big in-house databases when you can use outsource Web services for sales contact management, e-newsletter distribution, conference registration, and just about everything else?

Unfortunately, there is a good answer to this last rhetorical question. We have lots of good solutions for individual functions, but we do not have a proper database of all our customers or even a proper methodology for what kind of data is stored where. To put it another way, we are drowning in lists.

Presented by

Derek Thompson is a senior editor at The Atlantic, where he writes about economics, labor markets, and the entertainment business.

How a Psychedelic Masterpiece Is Made

A short documentary about Bruce Riley, an artist who paints abstract wonders with poured resin

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register with Disqus.

Please note that The Atlantic's account system is separate from our commenting system. To log in or register with The Atlantic, use the Sign In button at the top of every page.

blog comments powered by Disqus

Video

How a Psychedelic Masterpiece Is Made

A short documentary about Bruce Riley, an artist who paints abstract wonders with poured resin

Videos

Why Is Google Making Skin?

Hidden away on Google’s campus, doctors are changing the way people think about health.

Video

How to Build a Tornado

A Canadian inventor believes his tornado machine could solve the world's energy crisis.

Video

A New York City Minute, Frozen in Time

This short film takes you on a whirling tour of the Big Apple

Video

What Happened to the Milky Way?

Light pollution has taken away our ability to see the stars. Can we save the night sky?

More in Business

Just In