Drowning in Lists

Even though we are in the highly tech-centric business of online media, we've always taken the scrappy (i.e., cheapskate) approach to our internal technology needs at NewWest.Net. Why buy an office phone switch when cell phones and a few cordless landline will do? Why invest in a file server when you have Google Docs? Why build big in-house databases when you can use outsource Web services for sales contact management, e-newsletter distribution, conference registration, and just about everything else?

Unfortunately, there is a good answer to this last rhetorical question. We have lots of good solutions for individual functions, but we do not have a proper database of all our customers or even a proper methodology for what kind of data is stored where. To put it another way, we are drowning in lists.

Presented by

Derek Thompson is a senior editor at The Atlantic, where he writes about economics, labor markets, and the entertainment business.

The Blacksmith: A Short Film About Art Forged From Metal

"I'm exploiting the maximum of what you can ask a piece of metal to do."

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register.

blog comments powered by Disqus

Video

Riding Unicycles in a Cave

"If you fall down and break your leg, there's no way out."

Video

Carrot: A Pitch-Perfect Satire of Tech

"It's not just a vegetable. It's what a vegetable should be."

Video

An Ingenious 360-Degree Time-Lapse

Watch the world become a cartoonishly small playground

Video

The Benefits of Living Alone on a Mountain

"You really have to love solitary time by yourself."

Video

The Rise of the Cat Tattoo

How a Brooklyn tattoo artist popularized the "cattoo"

More in Business

Just In