Pioneer may exit TV business

More

Apparently, it loses money.  Which is surprising, and not.  Surprising, because Pioneer's flat-panel televisions are generally recognized as the best.  Not surprising, because they cost about twice what a high end HDTV plasma from, say, Panasonic does, and while the quality is impressive, few people are willing to pay an extra $2500 for it.  Being the high cost provider of a rapidly depreciating luxury good is not the market niche you want in a global financial crunch. 

Jump to comments
Presented by

Megan McArdle is a columnist at Bloomberg View and a former senior editor at The Atlantic. Her new book is The Up Side of Down.

Get Today's Top Stories in Your Inbox (preview)

'Cattoo': The Rise of the Cat Tattoo

"Feline art is really popular right now," says a tattoo artist in Brooklyn.


Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus

Video

Why Do People Love Times Square?

A filmmaker asks New Yorkers and tourists about the allure of Broadway's iconic plaza

Video

A Time-Lapse of Alaska's Northern Lights

The beauty of aurora borealis, as seen from America's last frontier

Video

What Do You Wish You Learned in College?

Ivy League academics reveal their undergrad regrets

Video

Famous Movies, Reimagined

From Apocalypse Now to The Lord of the Rings, this clever video puts a new spin on Hollywood's greatest hits.

Video

What Is a City?

Cities are like nothing else on Earth.

Writers

Up
Down

More in Business

Just In