Sheer genius

I can't tell whether this is an elaborate hoax, sheer genius, or the worst business model since "We're losing money on every unit--but we'll make it up in volume!!!"

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Megan McArdle is a columnist at Bloomberg View and a former senior editor at The Atlantic. Her new book is The Up Side of Down.

Why Principals Matter

Nadia Lopez didn't think anybody cared about her middle school. Then Humans of New York told her story to the Internet—and everything changed.

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