Product of the day

More

All right, so I'm kind of an infomercial freak.  I can't explain why the raw hucksterism so appeals to me, but there's something in the combination of honest greed and mutually acknowledged prevarication that is deeply compelling.




Today, I was watching this and meditating on the signals of relative quality. Those pads that are supposed to cleanse the toxins from your body through the soles of your feet, for example, offer a free lifetime supply, which is a pretty good sign that you will not voluntarily pay money for their product again.

The Sunbeam Rocket Grill, on the other hand, seems like it's priced on a classic printer/razor revenue model:  sell the unit at cost and make money off critical accessories--toner, or blades.  In the case of the Rocket Grill, you pay for the parchment bags that stuff is grilled in.

This is a pretty strong signal of how much Sunbeam believes in its product.  And yet, still, I am not tempted to buy a Rocket Grill.  I don't own a FoodSaver either.  I wonder if this pricing model doesn't work against the product--making it seem less like a splurge than an ongoing project.  I'm just not willing to make that kind of committment to something I see on television at three in the morning.

Jump to comments
Presented by

Megan McArdle is a columnist at Bloomberg View and a former senior editor at The Atlantic. Her new book is The Up Side of Down.

Get Today's Top Stories in Your Inbox (preview)

What Do You See When You Look in the Mirror?

In a series of candid video interviews, women talk about self-image, self-judgment, and what it means to love their bodies


Elsewhere on the web

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus

Video

Adventures in Legal Weed

Colorado is now well into its first year as the first state to legalize recreational marijuana. How's it going? James Hamblin visits Aspen.

Video

What Makes a Story Great?

The storytellers behind House of CardsandThis American Life reflect on the creative process.

Video

Tracing Sriracha's Origin to Thailand

Ever wonder how the wildly popular hot sauce got its name? It all started in Si Racha.

Video

Where Confiscated Wildlife Ends Up

A government facility outside of Denver houses more than a million products of the illegal wildlife trade, from tigers and bears to bald eagles.

Video

Is Wine Healthy?

James Hamblin prepares to impress his date with knowledge about the health benefits of wine.

Video

The World's Largest Balloon Festival

Nine days, more than 700 balloons, and a whole lot of hot air

Writers

Up
Down

More in Business

Just In