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Megan McArdle

Megan McArdle - Megan McArdle is a senior editor for The Atlantic who writes about business and economics. She has worked at three start-ups, a consulting firm, an investment bank, a disaster recovery firm at Ground Zero, and The Economist. More

Megan was born and raised on the Upper West Side of Manhattan, and yes, she does enjoy her lattes, as well as the occasional extra-dry skim-milk cappuccino. Her checkered work history includes three start-ups, four years as a technology project manager for a boutique consulting firm, a summer as an associate at an investment bank, and a year spent as sort of an executive copy girl for one of the disaster-recovery firms at Ground Zero … all before the age of 30.

While working at Ground Zero, Megan started Live From the WTC, a blog focused on economics, business, and cooking. She may or may not have been the first major economics blogger, depending on whether we are allowed to throw outlying variables such as Brad Delong out of the set. From there it was but a few steps down the slippery slope to freelance journalism. She has worked in various capacities for The Economist, where she wrote about economics and oversaw the founding of Free Exchange, the magazine's economics blog. She has also maintained her own blog, Asymmetrical Information, which moved to The Atlantic, along with its owner, in August 2007.

Megan holds a bachelor's degree in English literature from the University of Pennsylvania and an M.B.A. from the University of Chicago. After a lifetime as a New Yorker, she now resides in northwest Washington, D.C., where she is still trying to figure out what one does with an apartment larger than 400 square feet.

GE: still bringing good things to life?

By Megan McArdle
Jan 23 2009, 2:58 PM ET Comment

The original boom in consumer credit, the moment that credit nannies look back on with the first twinges of horror, was not in credit cards or subprime mortgages, but in large consumer durables.  "Buying on time" for cars and radios was a major innovation, extending credit to a class of people who had heretofore had little access:  landless urban workers.

That legacy left our major industrial giants with massive finance arms:  not just the automakers, but places like GE, which was regarded as an interesting, even an innovative, place to get a finance job when I was in business school.  GE never reached the same dependence on financing than GM did, which was often aptly described over the last decade as "a bank with a sideline in cars".  But its profits were swollen by finance earnings . . . and now, like the other industrial giants, all that financial business is turning into a wee bit of a problem:

The conglomerate, which has industrial, financial and media operations, posted fourth-quarter net income of $3.72 billion, or 35 cents a share, down from $6.7 billion, or 66 cents a share, a year earlier. The latest results include $1.5 billion of restructuring and other charges, mainly related to GE Capital, but also a sizable tax credit.

Earnings from continuing operations were 36 cents a share, down from 68 cents the prior year. Last month, the company backed its downbeat view of 36 cents to 42 cents. Revenue fell 4.8% to $46.21 billion. Analysts polled by Thomson Reuters most recently expected earnings of 37 cents on revenue of $50.49 billion.

GE Capital turned in $383 million in profits, down 88%. Its revenue fell 18%. The unit said earlier this month that it would cut 7,000 jobs, or about 10% of its work force, according to a report on CNBC. GE hasn't confirmed the number of layoffs, which it had signaled in November in saying it would save about $2 billion this year as it shrinks the unit.

Of course, that's nt the only problem area:

The consumer and industrial business saw earnings plunge 86% as revenue fell 17%. Last month, the company called off a sale or spinoff of the unit, which includes light bulbs and appliances. The company affirmed a December projection that its industrial units would see sales growth of zero to 5% this year.

 Many of GE's other products are dependent on consumer access to credit, even if GE isn't providing it.  And the problems, especially at GE capital, are threatening GE's own AAA credit rating, which is a major strategic asset.




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