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Megan McArdle

Megan McArdle - Megan McArdle is a senior editor for The Atlantic who writes about business and economics. She has worked at three start-ups, a consulting firm, an investment bank, a disaster recovery firm at Ground Zero, and The Economist. She is currently on leave.
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Megan was born and raised on the Upper West Side of Manhattan, and yes, she does enjoy her lattes, as well as the occasional extra-dry skim-milk cappuccino. Her checkered work history includes three start-ups, four years as a technology project manager for a boutique consulting firm, a summer as an associate at an investment bank, and a year spent as sort of an executive copy girl for one of the disaster-recovery firms at Ground Zero � all before the age of 30.

While working at Ground Zero, Megan started Live From the WTC, a blog focused on economics, business, and cooking. She may or may not have been the first major economics blogger, depending on whether we are allowed to throw outlying variables such as Brad Delong out of the set. From there it was but a few steps down the slippery slope to freelance journalism. She has worked in various capacities for The Economist, where she wrote about economics and oversaw the founding of Free Exchange, the magazine's economics blog. She has also maintained her own blog, Asymmetrical Information, which moved to The Atlantic, along with its owner, in August 2007.

Megan holds a bachelor's degree in English literature from the University of Pennsylvania and an M.B.A. from the University of Chicago. After a lifetime as a New Yorker, she now resides in northwest Washington, D.C., where she is still trying to figure out what one does with an apartment larger than 400 square feet.
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Annals of awful advertising

By Megan McArdle

Jan 22 2009, 11:25 AM ET Comment

I am in receipt of the following suggestion in my email box, from Bed, Bath & Beyond:

Whether you're engaged . . . know someone engaged . . . or hope to give your partner a little nudge--Bed, Bath & Beyond promises to make wedding planning as simple as saying "I Do".

I know that times are hard for retailers.  Every day seems to bring an increasingly desperate missive from Banana Republic, Crutchfield, or Burpee seeds promising fantastic savings, free shipping, and if I choose the option at checkout, the firstborn son of the Marketing Director.  But this . . . well, it quite takes my breath away.  The desperate leading the desperate, so to speak.

I'm no game theorist.  Or psychologist.  And a business site is not quite the right venue for dating advice.  But I'm pretty sure you cannot overcome a reluctant suitor merely by going ahead and registering for the wedding without him.  Seriously.  Just ask Lehman Brothers.




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