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Megan McArdle

Megan McArdle - Megan McArdle is a senior editor for The Atlantic who writes about business and economics. She has worked at three start-ups, a consulting firm, an investment bank, a disaster recovery firm at Ground Zero, and The Economist. More

Megan was born and raised on the Upper West Side of Manhattan, and yes, she does enjoy her lattes, as well as the occasional extra-dry skim-milk cappuccino. Her checkered work history includes three start-ups, four years as a technology project manager for a boutique consulting firm, a summer as an associate at an investment bank, and a year spent as sort of an executive copy girl for one of the disaster-recovery firms at Ground Zero … all before the age of 30.

While working at Ground Zero, Megan started Live From the WTC, a blog focused on economics, business, and cooking. She may or may not have been the first major economics blogger, depending on whether we are allowed to throw outlying variables such as Brad Delong out of the set. From there it was but a few steps down the slippery slope to freelance journalism. She has worked in various capacities for The Economist, where she wrote about economics and oversaw the founding of Free Exchange, the magazine's economics blog. She has also maintained her own blog, Asymmetrical Information, which moved to The Atlantic, along with its owner, in August 2007.

Megan holds a bachelor's degree in English literature from the University of Pennsylvania and an M.B.A. from the University of Chicago. After a lifetime as a New Yorker, she now resides in northwest Washington, D.C., where she is still trying to figure out what one does with an apartment larger than 400 square feet.

Manhattan no more

By Megan McArdle
Nov 12 2008, 6:59 PM ET Comment

I am--to no effect, but still--demanding a moratorium on the use of the phrase "We need a manhattan project for [energy independence/renewable energy/global warming]."  I submit the following observations:

  1. The Manhattan Project had a relatively simple goal, blowing things up.  We knew this goal was possible, because the sun was already doing it.  
  2. At that, it consumed approximately 100% of the top physical science and engineering talent in the United States.
  3. The primary problem of renewable energy is finding a transmission/storage mechanism that is efficient enough to time-shift, or location-shift, somewhat unreliable energy sources that tend to be most powerful in places that no one wants to live because they are very windy mountaintops, or 100 degrees deserts.  While the light battery we all ardently desire may exist somewhere out there in the platonic engineering ether where new devices waiting to be born, it also may not.
  4. Even if we found some magic device that would let us live without foreign oil, we would still be affected by changes in price of same because our trading partners use it.
  5. Energy independence and environmental soundness may be inversely correlated; the fastest and surest way to achieve it would be to convert our economy back to running on coal.
  6. The Manhattan Project was dedicated to producing a product of which the government was the only natural consumer, few other large capital aggregators being in the market for a device that would allow them to incinerate tens of thousands of potential consumers in one convenient dose.
  7. The spending of huge amounts of money on researching something does not actually guarantee that you will get the desired product out of your research.  You wouldn't think it, to listen to various activists, but often all you get out of research is proof that something you hoped was possible, isn't.
  8. If we could, merely by being willing to spend unlimited sums, guarantee the production of the desired useful product, then we should stop messing around with renewable energy, and start researching a perpetual motion machine, which would cut our energy consumption by 100%.


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