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Megan McArdle

Megan McArdle - Megan McArdle is a senior editor for The Atlantic who writes about business and economics. She has worked at three start-ups, a consulting firm, an investment bank, a disaster recovery firm at Ground Zero, and The Economist. More

Megan was born and raised on the Upper West Side of Manhattan, and yes, she does enjoy her lattes, as well as the occasional extra-dry skim-milk cappuccino. Her checkered work history includes three start-ups, four years as a technology project manager for a boutique consulting firm, a summer as an associate at an investment bank, and a year spent as sort of an executive copy girl for one of the disaster-recovery firms at Ground Zero … all before the age of 30.

While working at Ground Zero, Megan started Live From the WTC, a blog focused on economics, business, and cooking. She may or may not have been the first major economics blogger, depending on whether we are allowed to throw outlying variables such as Brad Delong out of the set. From there it was but a few steps down the slippery slope to freelance journalism. She has worked in various capacities for The Economist, where she wrote about economics and oversaw the founding of Free Exchange, the magazine's economics blog. She has also maintained her own blog, Asymmetrical Information, which moved to The Atlantic, along with its owner, in August 2007.

Megan holds a bachelor's degree in English literature from the University of Pennsylvania and an M.B.A. from the University of Chicago. After a lifetime as a New Yorker, she now resides in northwest Washington, D.C., where she is still trying to figure out what one does with an apartment larger than 400 square feet.

How to eat tofu without really trying

By Megan McArdle
Aug 28 2008, 11:49 AM ET Comment

Tyler Cowen notes that yes, eating less meat would help fight global warming much better than eating local:

In my view we do have duties to behave more responsibly at the dinner table but the simple admonition "eat less meat" will do.  Maybe you don't like tofu but sardines are delicious, or use Goya small red beans with shredded Mexican cheese (even the Kraft package is decent) and ground chile on a corn tortilla.  Don't forget the lime on top.

The problem is, almost no one likes tofu initially.  It's an acquired taste, like caviar or asparagus, though for the opposite reason--it has barely any flavor, so you focus on the consistency.  And most people don't care for the consistency.

There are good reasons to learn to love it, however.  For one thing, it's cheap.  For another, it's low fat and high protein.  For a third, it keeps approximately forever.  And most importantly, cooked right, it's delicious.  Tofu is an incredibly versatile foodstuff.  You never have to worry about whether it goes with another food--it does.  It's the ultimate flavor vehicle.

The easiest way to learn to like tofu is to start with extra firm, which has the consistency of a moderately dry mozzarella.  And it does excellent work anywhere you'd normally use cold mozarella--sliced thin with tomatoes, roasted red peppers and pesto on a sandwich, or tossed into your pasta primavera.

Tofu also makes an excellent substitute for scrambled eggs.  No, I swear--even wholeheartedly carnivore friends have grudgingly admitted that, okay, my tofu scramble is pretty good.  You just take your firm tofu, chop it moderately fine, and throw it on top of sauteed vegetables (I use olive oil, but you could use butter):  I like spinach, mushroom, and frozen artichoke hearts, generously laced with crushed red pepper, sea salt, and crushed garlic.  But you could use almost anything.  Those flirting with veganism should throw in some nutritional yeast for its parmesan-cheesy flavor, and its B-12.

Tofu's also pretty good grilled, though you want to freeze it first, to make it shed its extra moisture.  Pop a loaf of extra firm in the freezer for a few hours, slice about 1/2 inch thick (or an inch, if you're starting to like the stuff), and treat it the way you would chicken--spice rubs, barbecue sauce, whatever.  A carnivore with whom I was recently out to dinner confessed that my grilled tofu was better than his entree.  And his entree must have been pretty good, since he almost licked the plate.

Then there's the old stir-fry standby.  Nasoya sells pre-cubed super firm tofu, which makes it super-easy to throw it into your stir fried vegetables for a few minutes at the end--just enough to absorb the sauce.

I know, I know--you won't try it.  You don't LIKE tofu, and you won't be MADE to like it by some vegan nuthatch.  But a girl's gotta try.  If I can just convince one person to grill a few slabs of tofu along with their steaks, I'll feel its all been worthwhile.   


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