With Ben & Jerry’s ice cream and a Cajun concert, the Democratic socialist from Vermont formally kicks off his presidential campaign in typically atypical fashion.
Updated May 26, 2015, 6:35 p.m.
Bernie Sanders is an unconventional candidate, and he’s launching his presidential campaign in a typically unorthodox fashion. Sanders held his “kickoff” event Tuesday in his hometown of Burlington, Vermont. It was a rally, but it was pitched more like a festival, complete with free ice cream from Ben & Jerry’s and a performance by “Mango Jam”—a Vermont-based, six-piece dance band that plays a combination of Zydeco, Cajun, and Caribbean music.
The lure of live music, Phish Food, and a beautiful setting on the banks of Lake Champlain drew a crowd that appeared to number in the thousands, but there was a larger point to this political theater. Like other underdogs before him, Sanders is trying to demonstrate he can mount a plausible campaign for the presidency without wooing the billionaires upon which most of the leading contenders will be dependent. He didn’t bring in Ben Cohen and Jerry Greenfield only to serve their iconic ice cream—the two have long advocated on behalf of liberal causes, including campaign-finance reform (or as they call it, “Get the Dough Out of Politics!”). Sanders needs to motivate activists and small-dollar donors, and he’s hoping this kind of alternative kickoff can set the tone.