Get it while it's hot

This is something I've never seen before--a website advertising a $50 price increase on a dress.  (A dress which--foo!--I myself was hoping to own when it went on sale.)  I'm trying to figure out what the advantage is of not merely raising the price, but flashing the price increase in red.  "You didn't want it at $175, but what about now we've marked it up?

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Megan McArdle is a columnist at Bloomberg View and a former senior editor at The Atlantic. Her new book is The Up Side of Down.

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