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Megan McArdle

Megan McArdle - Megan McArdle is a senior editor for The Atlantic who writes about business and economics. She has worked at three start-ups, a consulting firm, an investment bank, a disaster recovery firm at Ground Zero, and The Economist. More

Megan was born and raised on the Upper West Side of Manhattan, and yes, she does enjoy her lattes, as well as the occasional extra-dry skim-milk cappuccino. Her checkered work history includes three start-ups, four years as a technology project manager for a boutique consulting firm, a summer as an associate at an investment bank, and a year spent as sort of an executive copy girl for one of the disaster-recovery firms at Ground Zero … all before the age of 30.

While working at Ground Zero, Megan started Live From the WTC, a blog focused on economics, business, and cooking. She may or may not have been the first major economics blogger, depending on whether we are allowed to throw outlying variables such as Brad Delong out of the set. From there it was but a few steps down the slippery slope to freelance journalism. She has worked in various capacities for The Economist, where she wrote about economics and oversaw the founding of Free Exchange, the magazine's economics blog. She has also maintained her own blog, Asymmetrical Information, which moved to The Atlantic, along with its owner, in August 2007.

Megan holds a bachelor's degree in English literature from the University of Pennsylvania and an M.B.A. from the University of Chicago. After a lifetime as a New Yorker, she now resides in northwest Washington, D.C., where she is still trying to figure out what one does with an apartment larger than 400 square feet.

Kosher wine--it's not just a good idea. It's The Law.

By Megan McArdle
Jun 11 2008, 12:20 PM ET Comment

One of the formative experiences of growing up in New York City is the abortive attempt to get drunk off filched Manischewitz. This is not actually possible, because the sugar coma gets you long before the alcohol does.

Apparently, all that is changing, however; with a lot of artful dodging, non-Jewish winemakers are producing high quality kosher wines that are supposed to be, in many cases, indistinguishable from non-kosher vintages.

I wonder if this won't lead to more extremely high-end kosher restaurants in New York. There are a lot of kosher restaurants in the city, but not really at the Lutece level. I have a theory that this is because high end restaurants don't make their money on the food, even though it's really expensive--ingredients and the intensive labor eat up the margin. Those restaurants cash in on the wine that accompanies the food, and without a lot of high end kosher vintages, that wasn't really possible.

Of course, the low number of Jewish alchoholics remains an obstacle to obscene wine profits. But as kosher wine hits the big time, I'd expect to see at least a few expensive kosher restaurants come into their own.

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