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Megan McArdle

Megan McArdle - Megan McArdle is a senior editor for The Atlantic who writes about business and economics. She has worked at three start-ups, a consulting firm, an investment bank, a disaster recovery firm at Ground Zero, and The Economist. More

Megan was born and raised on the Upper West Side of Manhattan, and yes, she does enjoy her lattes, as well as the occasional extra-dry skim-milk cappuccino. Her checkered work history includes three start-ups, four years as a technology project manager for a boutique consulting firm, a summer as an associate at an investment bank, and a year spent as sort of an executive copy girl for one of the disaster-recovery firms at Ground Zero … all before the age of 30.

While working at Ground Zero, Megan started Live From the WTC, a blog focused on economics, business, and cooking. She may or may not have been the first major economics blogger, depending on whether we are allowed to throw outlying variables such as Brad Delong out of the set. From there it was but a few steps down the slippery slope to freelance journalism. She has worked in various capacities for The Economist, where she wrote about economics and oversaw the founding of Free Exchange, the magazine's economics blog. She has also maintained her own blog, Asymmetrical Information, which moved to The Atlantic, along with its owner, in August 2007.

Megan holds a bachelor's degree in English literature from the University of Pennsylvania and an M.B.A. from the University of Chicago. After a lifetime as a New Yorker, she now resides in northwest Washington, D.C., where she is still trying to figure out what one does with an apartment larger than 400 square feet.

By request: growing your own

By Megan McArdle
Jun 17 2008, 4:47 PM ET Comment

Another reader asks for a post on the economics of keeping chickens, or a goat; and/or having a vegetable garden.

Hmm. Well, the most valuable concept you need here is that of opportunity cost. The opportunity cost is the next best alternative use of an asset--in this case, your time. Say you are offered two jobs, one that pays $100,000 and one that pays $60,000. That $60,000 is the opportunity cost of taking the higher paid job.

So if you're going to have a vegetable garden or stock, you want to carefully consider the opportunity cost of your time. You could be taking on extra work to pay for food. Unless you make a very low wage indeed, you will probably spend less time earning the money to buy the food than you would growing it yourself.

Yes, you may say, but I can't find a decent job for only a few hours a week at my convenience. But wait! Don't forget that your leisure is also an important opportunity cost. After all, if you didn't value it pretty highly, you'd already have another job. If you wouldn't trade that hour of leisure for fresh vegetables in a straight-up barter deal, you probably shouldn't garden. And critters are even more demanding. Also, they smell quite a bit, so if you don't like farm smells (it happens I do), you should never keep stock.

Did I mention that if you get chickens/goats/pigs, the neighbors will almost certainly complain?

On the other hand, animals are a lot of fun to watch, and pretty rewarding to feed. And lots of people, through some sort of tragic congenital failure, actually enjoy gardening. And unless you live in farm country, your own tomatoes will be vastly superior to anything you can buy--they are literally priceless.

Carefully weigh all those considerations, and then decide what's right for you. Me, I've got a dog and a window box, and that's about enough.

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