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Megan McArdle

Megan McArdle - Megan McArdle is a senior editor for The Atlantic who writes about business and economics. She has worked at three start-ups, a consulting firm, an investment bank, a disaster recovery firm at Ground Zero, and The Economist. More

Megan was born and raised on the Upper West Side of Manhattan, and yes, she does enjoy her lattes, as well as the occasional extra-dry skim-milk cappuccino. Her checkered work history includes three start-ups, four years as a technology project manager for a boutique consulting firm, a summer as an associate at an investment bank, and a year spent as sort of an executive copy girl for one of the disaster-recovery firms at Ground Zero … all before the age of 30.

While working at Ground Zero, Megan started Live From the WTC, a blog focused on economics, business, and cooking. She may or may not have been the first major economics blogger, depending on whether we are allowed to throw outlying variables such as Brad Delong out of the set. From there it was but a few steps down the slippery slope to freelance journalism. She has worked in various capacities for The Economist, where she wrote about economics and oversaw the founding of Free Exchange, the magazine's economics blog. She has also maintained her own blog, Asymmetrical Information, which moved to The Atlantic, along with its owner, in August 2007.

Megan holds a bachelor's degree in English literature from the University of Pennsylvania and an M.B.A. from the University of Chicago. After a lifetime as a New Yorker, she now resides in northwest Washington, D.C., where she is still trying to figure out what one does with an apartment larger than 400 square feet.

The benefits of cap and trade?

By Megan McArdle
May 14 2008, 1:00 PM ET Comment

A commenter writes:

With a carbon tax, there would be a number of second order rebound effects(People buy more fuel efficient cars, and then proceed to drive more) that could actually increase emissions in the long term.

Because of this, the effects of a carbon tax on carbon production are uncertain, and the tax would have to be adjusted frequently if we were to meet any sort of international targets. Megan herself frequently posts about the wisdom of frequently changing taxes.

With a Carbon credit scheme, we not only make international carbon trading and hedging strategies far simpler, but we also have complete predictability about the effects.


1) There are no rebound effects with a tax. Rebound effects come from fuel efficiency standards. Those standards raise the price of the car, while lowering the price per mile driven. The result is that people drive more, which claws back some of the gains from fuel efficiency--estimates range from about 10% to 30%. Meanwhile, the added expense of new cars keeps older, less efficient cars on the road longer. If I recall correctly, it took about a decade for cars built under CAFE to reach half the national fleet.

2) True, but as things go, ratcheting up excise tax rates on a commodity of which we are trying to discourage consumption is pretty anodyne.

3) We don't have complete predictability about the effects of international carbon credits. If we did, they'd be a fabulous idea. As things stand, it is very unclear that they do more good than net environmental harm.

The benefit of cap and trade is that you know where you're going. The problem with cap and trade is that it is more vulnerable to gaming, and there are threshold effects. The problem with a tax is that you don't know the price you need to get to the goal you want. But the benefit is that it starts working from dollar one, and it's harder to evade by, say, purchasing dodgy offsets.

Furthermore, the commenter assumes that we actually know the optimal level of carbon. I don't think we do.

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