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Megan McArdle

Megan McArdle - Megan McArdle is a senior editor for The Atlantic who writes about business and economics. She has worked at three start-ups, a consulting firm, an investment bank, a disaster recovery firm at Ground Zero, and The Economist. More

Megan was born and raised on the Upper West Side of Manhattan, and yes, she does enjoy her lattes, as well as the occasional extra-dry skim-milk cappuccino. Her checkered work history includes three start-ups, four years as a technology project manager for a boutique consulting firm, a summer as an associate at an investment bank, and a year spent as sort of an executive copy girl for one of the disaster-recovery firms at Ground Zero … all before the age of 30.

While working at Ground Zero, Megan started Live From the WTC, a blog focused on economics, business, and cooking. She may or may not have been the first major economics blogger, depending on whether we are allowed to throw outlying variables such as Brad Delong out of the set. From there it was but a few steps down the slippery slope to freelance journalism. She has worked in various capacities for The Economist, where she wrote about economics and oversaw the founding of Free Exchange, the magazine's economics blog. She has also maintained her own blog, Asymmetrical Information, which moved to The Atlantic, along with its owner, in August 2007.

Megan holds a bachelor's degree in English literature from the University of Pennsylvania and an M.B.A. from the University of Chicago. After a lifetime as a New Yorker, she now resides in northwest Washington, D.C., where she is still trying to figure out what one does with an apartment larger than 400 square feet.

Price elasticity of gasoline, again

By Megan McArdle
May 7 2008, 8:42 AM ET Comment

A number of readers seem to be confused by my previous post on who gets the benefit of a gas tax holiday. If inelastic demand means that the consumers are paying a lot of the gas tax, how come when we lower the gas tax, they don't get that money back?

Because the supply curve is kinked, that's why.

gascurve.jpg

Supply is elastic on the downside--companies can take the stuff off the market and store it if they don't like the price, or throttle back their refineries. But there's no way to expand the supply, because Americans can't import gasoline from abroad; each mix must be specially formulated to the air quality regulations of its regulatory region.

Because supply is unresponsive to price on the upside, and prices are already quite high enough for companies to make a profit, the price of oil is currently basically set by consumer demand: they bid the price up to the point where they want to consume the maximum amount that refineries can supply. Oil companies can't sell more gasoline by lowering prices, and they also will not sell any less gasoline, because the current price is the price at which consumers want to consume all the gasoline they produce. Hence, if you lower the tax, the price stays the same, and 18.4 cents goes to the oil companies for every gallon.

Now, one might say that this is good because it will incent them to find more oil. But this is not, in my opinion, a very good argument. First of all, we're also considering mucking around with windfall taxes, which are a much bigger disincentive to invest than any piddling 18.4 cents per gallon. Second of all, oil companies can discover more oil, but they are hard put to increase refinery capacity, because no one wants any refineries near anyone; virtually all of our refineries are decades old, with improvements coming from throughput enhancement rather than new built capacity. The limiting factor on gasoline right now is refinery capacity, not oil supplies. And third of all, they're already making really quite a lot of money. We don't need to give them even more.

Fourth of all, of course, a gas tax is a user fee for roads, which is good, and also encourages people to invest in more fuel efficient cars, which I think is also good. So it's a rare example of a tax that should be much higher, not lower, IMHO.

Why is this getting so much attention? Does it really matter? Well, I don't think that fiddling with the gas tax is going to bring the US economy to its knees. But it offers some interesting lessons about markets and elementary price theory, which many of my readers seem to be interested in. Also, I really like making charts.

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