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Megan McArdle

Megan McArdle - Megan McArdle is a senior editor for The Atlantic who writes about business and economics. She has worked at three start-ups, a consulting firm, an investment bank, a disaster recovery firm at Ground Zero, and The Economist. More

Megan was born and raised on the Upper West Side of Manhattan, and yes, she does enjoy her lattes, as well as the occasional extra-dry skim-milk cappuccino. Her checkered work history includes three start-ups, four years as a technology project manager for a boutique consulting firm, a summer as an associate at an investment bank, and a year spent as sort of an executive copy girl for one of the disaster-recovery firms at Ground Zero … all before the age of 30.

While working at Ground Zero, Megan started Live From the WTC, a blog focused on economics, business, and cooking. She may or may not have been the first major economics blogger, depending on whether we are allowed to throw outlying variables such as Brad Delong out of the set. From there it was but a few steps down the slippery slope to freelance journalism. She has worked in various capacities for The Economist, where she wrote about economics and oversaw the founding of Free Exchange, the magazine's economics blog. She has also maintained her own blog, Asymmetrical Information, which moved to The Atlantic, along with its owner, in August 2007.

Megan holds a bachelor's degree in English literature from the University of Pennsylvania and an M.B.A. from the University of Chicago. After a lifetime as a New Yorker, she now resides in northwest Washington, D.C., where she is still trying to figure out what one does with an apartment larger than 400 square feet.

The Audacity of Awesome

By Megan McArdle
Apr 4 2008, 3:49 PM ET Comment

[Peter Suderman]

The Vulture has the scoop on how Michael Bay, auteur of awesome, plans to outdo himself with Transformers 2. Basically: even bigger robots! I fully support this.

Here's the thing about Michael Bay's movies, especially Transformers: While objectively terrible (except for maybe The Rock, which might be possible to defend, at least up to a point), they're nonetheless incredibly fun to watch*. It's not even that they're so-bad-they're-good, like, say, Paul Verhoeven movies, or something like the recent Doom adaptation. No, there's something legitimately entertaining that goes beyond ironic enjoyment -- a weird creative spark.

The first thing, I think, is that he's a surprisingly capable cinematic craftsman. True, his actions scenes often appear to have been edited by a pack of nine year olds after a Cocoa Puffs binge. But his production design, sound, and candy-coated cinematography are all top-notch. The character designs in Transformers, especially, were spectacular; the intricately animated transformation sequences alone justified the price of a ticket.

He also displays a genuine and delightful devotion to over-the-topness. So many mid-list action directors seem content to produce functional, half-competent gunfights and car chases. They're okay doing basically the same things that action directors have done for decades. Bay doesn't want to reinvent the genre by any means, but he very clearly wants to make it bigger, badder, more ridiculous, more outrageous, more fun, more awesome, and, well, just plain more everything at nearly every opportunity -- and in general I think he succeeds.

*I'm pretending Pearl Harbor didn't happen.

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