Markets in . . . not quite everything

More

Tyler Cowen does not expect the male birth control pill to be popular. Nor do I. He lists several possible reasons but misses what I think is the main one: incentive structures. As any woman can attest, it's all too easy to miss one or more of those pills. It's therefore very difficult to trust someone else to take them. It's especially hard if you are the one who will bear the heaviest price for a failure. As long as women have the stronger incentive to avoid pregnancy, it will be easier to trust them to keep taking their pills. Especially if you don't live together and thus can't watch him taking it at the same time every morning. The transactions costs on making a Coasean bargain are simply too high.

Jump to comments
Presented by

Megan McArdle is a columnist at Bloomberg View and a former senior editor at The Atlantic. Her new book is The Up Side of Down.

Get Today's Top Stories in Your Inbox (preview)

Hunting With Poison Darts

An indigenous forest dweller in Borneo explains one of his tribe's oldest customs: the art of the blowpipe.


Elsewhere on the web

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus

Video

Hunting With Poison Darts

A Borneo hunter explains one of his tribe's oldest customs: the art of the blowpipe

Video

A Delightful, Pixar-Inspired Cartoon

The story of an action figure and his reluctant sidekick, who trek across a kitchen in search of treasure.

Video

I Am an Undocumented Immigrant

"I look like a typical young American."

Video

Juice Cleanses: The Worst Diet

A doctor tries the ever-popular Master Cleanse. Sort of.

Video

Why Did I Study Physics?

Using hand-drawn cartoons to explain an academic passion

Video

What If Emoji Lived Among Us?

A whimsical ad imagines what life would be like if emoji were real.

Video

Living Alone on a Sailboat

"If you think I'm a dirtbag, then you don't understand the lifestyle."

Writers

Up
Down

More in Business

Just In