Markets in . . . not quite everything

More

Tyler Cowen does not expect the male birth control pill to be popular. Nor do I. He lists several possible reasons but misses what I think is the main one: incentive structures. As any woman can attest, it's all too easy to miss one or more of those pills. It's therefore very difficult to trust someone else to take them. It's especially hard if you are the one who will bear the heaviest price for a failure. As long as women have the stronger incentive to avoid pregnancy, it will be easier to trust them to keep taking their pills. Especially if you don't live together and thus can't watch him taking it at the same time every morning. The transactions costs on making a Coasean bargain are simply too high.

Jump to comments
Presented by

Megan McArdle is a columnist at Bloomberg View and a former senior editor at The Atlantic. Her new book is The Up Side of Down.

Get Today's Top Stories in Your Inbox (preview)

Why Do People Love Times Square?

A filmmaker asks New Yorkers and tourists about the allure of Broadway's iconic plaza


Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus

Video

Why Do People Love Times Square?

A filmmaker asks New Yorkers and tourists about the allure of Broadway's iconic plaza

Video

A Time-Lapse of Alaska's Northern Lights

The beauty of aurora borealis, as seen from America's last frontier

Video

What Do You Wish You Learned in College?

Ivy League academics reveal their undergrad regrets

Video

Famous Movies, Reimagined

From Apocalypse Now to The Lord of the Rings, this clever video puts a new spin on Hollywood's greatest hits.

Video

What Is a City?

Cities are like nothing else on Earth.

Writers

Up
Down

More in Business

Just In