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Megan McArdle

Megan McArdle - Megan McArdle is a senior editor for The Atlantic who writes about business and economics. She has worked at three start-ups, a consulting firm, an investment bank, a disaster recovery firm at Ground Zero, and The Economist. More

Megan was born and raised on the Upper West Side of Manhattan, and yes, she does enjoy her lattes, as well as the occasional extra-dry skim-milk cappuccino. Her checkered work history includes three start-ups, four years as a technology project manager for a boutique consulting firm, a summer as an associate at an investment bank, and a year spent as sort of an executive copy girl for one of the disaster-recovery firms at Ground Zero … all before the age of 30.

While working at Ground Zero, Megan started Live From the WTC, a blog focused on economics, business, and cooking. She may or may not have been the first major economics blogger, depending on whether we are allowed to throw outlying variables such as Brad Delong out of the set. From there it was but a few steps down the slippery slope to freelance journalism. She has worked in various capacities for The Economist, where she wrote about economics and oversaw the founding of Free Exchange, the magazine's economics blog. She has also maintained her own blog, Asymmetrical Information, which moved to The Atlantic, along with its owner, in August 2007.

Megan holds a bachelor's degree in English literature from the University of Pennsylvania and an M.B.A. from the University of Chicago. After a lifetime as a New Yorker, she now resides in northwest Washington, D.C., where she is still trying to figure out what one does with an apartment larger than 400 square feet.

When a tax is not a tax

By Megan McArdle
Mar 31 2008, 5:17 PM ET Comment

[Peter Suderman]
Over at my blog group-home, Reihan wonders if maybe, just maybe, a "music tax" might be a good idea. He's responding to an idea that popped up in a recent Portfolio piece. Basically, the labels, or at least Warner music, want to see an additional $5 tacked onto everyone's ISP bill. They'd divide the spoils, and ISP subscribers would be able binge on file sharing without fear of legal reprisal.

I actually think this sounds great, at least provided that it's voluntary—in other words, that it's not really a tax. The article quotes David Barrett, who manages peer-to-peer networks for web hosting colossus Akamai, as saying that, no matter what the label reps say, "it's a tax."

"It'll be a government-approved cartel that collects money from virtually everyone—often without their knowledge—and failure to pay their tax will ultimately result in people with guns coming to your door."


Look, I'm usually the first person to smell hidden taxes, but the Warner rep advocating the plan explicitly denies any desire to have the government involved, and as long as that's true, this seems to be a pretty good way to solve the problem of illegal file sharing. My suspicion is that the $5 price point is probably too low unless it really is a tax, but I don't see why a $10 or even $20 fee wouldn't work. Think of it in comparison to other unlimited-media servives. The average monthly cable TV bill is almost $50, and all-you-can-watch Netflix plans run $14-$24 a month. How many people who buy music even a few times a year wouldn't spend the price of a CD a month (or less) in order to have essentially unlimited access to music?

So while I sympathize with Barrett and with folks like Michael Arrington who worry that this will quickly result in compulsory licensing, I see no reason why this can't or shouldn't work on a voluntary basis..

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