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Megan McArdle

Megan McArdle - Megan McArdle is a senior editor for The Atlantic who writes about business and economics. She has worked at three start-ups, a consulting firm, an investment bank, a disaster recovery firm at Ground Zero, and The Economist. More

Megan was born and raised on the Upper West Side of Manhattan, and yes, she does enjoy her lattes, as well as the occasional extra-dry skim-milk cappuccino. Her checkered work history includes three start-ups, four years as a technology project manager for a boutique consulting firm, a summer as an associate at an investment bank, and a year spent as sort of an executive copy girl for one of the disaster-recovery firms at Ground Zero … all before the age of 30.

While working at Ground Zero, Megan started Live From the WTC, a blog focused on economics, business, and cooking. She may or may not have been the first major economics blogger, depending on whether we are allowed to throw outlying variables such as Brad Delong out of the set. From there it was but a few steps down the slippery slope to freelance journalism. She has worked in various capacities for The Economist, where she wrote about economics and oversaw the founding of Free Exchange, the magazine's economics blog. She has also maintained her own blog, Asymmetrical Information, which moved to The Atlantic, along with its owner, in August 2007.

Megan holds a bachelor's degree in English literature from the University of Pennsylvania and an M.B.A. from the University of Chicago. After a lifetime as a New Yorker, she now resides in northwest Washington, D.C., where she is still trying to figure out what one does with an apartment larger than 400 square feet.

Riding isn't free

By Megan McArdle
Mar 25 2008, 1:25 PM ET Comment

The problem with vaccination is that it is very vulnerable to free riding. If 99% of people get vaccinated, it is safer for your kid not to be vaccinated. It's probably safer at 95% vaccination levels. But as levels fall to, say, 85%--particularly if they are clustered among children whose parents like exotic travel--it stops being safer. It starts being deadly.

Any one person's actions will never, by themselves, tip the balance. But in aggregate, their decisions are disastrous.

That's why we create, for these situations, social and legal norms that say "No, you can't opt out." You can't not pay your taxes, even though the rest of us won't notice the added fraction of a cent this heaps on our tax burden. You can't go to the bathroom in the reservoir, even though the dilution would make your . . . er . . . contribution negligible. You don't get to dodge the draft just because you would prefer that someone else get killed defending the country.

We allow people to opt out of some of these social compacts when they are a genuine matter of conscience--you don't have to kill if you think it is morally wrong (though you still have to risk being killed by serving as a medic or in some other non-combat arm). You don't have to vaccinate your children if you're a member of a tiny cult whose children rarely leave the farm. We tolerate this largely because such genuine exceptions are few in number, and because the people who harbor them generally pay a higher price than the rest of us.

But we do not let you opt out because in your opinion, this would make you better off. The very essence of free rider problems is that every individual is better off not complying with the general practice, but the rest of us are all worse off. The only way to secure general compliance is to establish the norm that this is something you have to do even if you'd really rather not. Once you start making general exceptions, the whole system breaks down. And that system has made us all--including yes, your children--vastly better off.

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