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Megan McArdle

Megan McArdle - Megan McArdle is a senior editor for The Atlantic who writes about business and economics. She has worked at three start-ups, a consulting firm, an investment bank, a disaster recovery firm at Ground Zero, and The Economist. More

Megan was born and raised on the Upper West Side of Manhattan, and yes, she does enjoy her lattes, as well as the occasional extra-dry skim-milk cappuccino. Her checkered work history includes three start-ups, four years as a technology project manager for a boutique consulting firm, a summer as an associate at an investment bank, and a year spent as sort of an executive copy girl for one of the disaster-recovery firms at Ground Zero … all before the age of 30.

While working at Ground Zero, Megan started Live From the WTC, a blog focused on economics, business, and cooking. She may or may not have been the first major economics blogger, depending on whether we are allowed to throw outlying variables such as Brad Delong out of the set. From there it was but a few steps down the slippery slope to freelance journalism. She has worked in various capacities for The Economist, where she wrote about economics and oversaw the founding of Free Exchange, the magazine's economics blog. She has also maintained her own blog, Asymmetrical Information, which moved to The Atlantic, along with its owner, in August 2007.

Megan holds a bachelor's degree in English literature from the University of Pennsylvania and an M.B.A. from the University of Chicago. After a lifetime as a New Yorker, she now resides in northwest Washington, D.C., where she is still trying to figure out what one does with an apartment larger than 400 square feet.

Liveblogging the debate: Alternative Energy, Part II

By Megan McArdle
Jan 15 2008, 10:31 PM ET Comment

John Edwards has delved deep into the "Cap 'n Trade or Carbox Tax" question?

This is the sort of thing that gives economists hives.

For starters, theoretically, cap-and-trade is identical to a carbon tax. That is, if you know the elasticity of demand for carbon, and the value of carbon emissions to the economy, you can get to the desired amount either by capping the amount of carbon, or changing the price of emitting it.

In practice, of course, these things are hard to know. Carbon cappers favor the cap because they know, absolutely, how much carbon we'll end up emitting.

The carbon taxers have two objections to this, both of which are compelling. The first is that, politically, it is hard to get the carbon cap to the right level--as the EU example shows, governments often end up giving out permits. Those permits go to favored interest groups, distorting economic activity; or too many of them are issued, which doesn't distort economic activity between sectors, but rather moots the purpose of setting up the carbon trading regime. (To be fair, Europe is trying to fix this latter problem. But they're not there yet.)

The second objection to cap-and-trade is that emitting carbon has value--not just monetary value to evil, polluting corporations, but actual hedonic value to Americans who like to do things like flip a switch and have the lights come on.

Ideally, we should understand what the economic cost of carbon emissions is, and use a carbon tax to raise the price until it includes the cost of that negative externality. If, once we have raised the cost of carbon to the price of the utility + the negative utility, and people still continue consuming carbon-intensive goods, then that is telling us something important about the value of that added carbon-intensive economic activity.

This is, needless to say, not a popular view with environmentalists who place a value on (other peoples') extra carbon-intensive economic activity of zero, or less than zero.

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