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Megan McArdle

Megan McArdle - Megan McArdle is a senior editor for The Atlantic who writes about business and economics. She has worked at three start-ups, a consulting firm, an investment bank, a disaster recovery firm at Ground Zero, and The Economist. More

Megan was born and raised on the Upper West Side of Manhattan, and yes, she does enjoy her lattes, as well as the occasional extra-dry skim-milk cappuccino. Her checkered work history includes three start-ups, four years as a technology project manager for a boutique consulting firm, a summer as an associate at an investment bank, and a year spent as sort of an executive copy girl for one of the disaster-recovery firms at Ground Zero … all before the age of 30.

While working at Ground Zero, Megan started Live From the WTC, a blog focused on economics, business, and cooking. She may or may not have been the first major economics blogger, depending on whether we are allowed to throw outlying variables such as Brad Delong out of the set. From there it was but a few steps down the slippery slope to freelance journalism. She has worked in various capacities for The Economist, where she wrote about economics and oversaw the founding of Free Exchange, the magazine's economics blog. She has also maintained her own blog, Asymmetrical Information, which moved to The Atlantic, along with its owner, in August 2007.

Megan holds a bachelor's degree in English literature from the University of Pennsylvania and an M.B.A. from the University of Chicago. After a lifetime as a New Yorker, she now resides in northwest Washington, D.C., where she is still trying to figure out what one does with an apartment larger than 400 square feet.

Masters of the obvious

By Megan McArdle
Dec 31 2007, 1:50 PM ET Comment

In the field of expensively produced reports "scientifically proving" something that everyone already knew, the 1989 NHTSA report on "Sudden Acceleration Incidents", as chronicled by PJ O'Rourke, clearly stands out as the leader:

In the twinkling of an eye (by the standards of bureaucratic time, which is slower tan geologic time but more expensive than time spend with Madame Claude's grils in Paris) the thing was done. On March 7, 1989, the DOT-NHTSA-ODI-TSC-OPSAD-VRTC (you'd think the initials alone would be enough to slow down any rnaway cars) effort produced an eighty-one page report written by an eight-man group of engineering savants with more than fifty years of college among them. This document presented evidence from exhaustive experiment and analysis that proved what everybody who understands how to open the hood of a car had known all along about SAIs: "Pedal misapplications are the likely cause of these incidents."

Yes, the dumb buggers stepped on the gas instead of the brake . . . the truth was out at last. The government had released a huge report showing that there was no such thing as unintended acceleration in automobiles. Stand by for huge government reports on fairies stealing children and poker wealth gained by drawing to inside straights. Meanwhile cars did not fly away of their own accord. They could be safely left unattended. You can fold up the camp cot and quit spending nights in the garage keeping an eye on the family minivan.


However, it now has some competition:

Children who play sports video games on the Nintendo Wii burn more calories than they would playing regular video games, but not as many than if they played the actual sports, a new study shows.


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