We're losing money on every unit, but we'll make it up in volume

Scott Adams decides to blog less:

I hoped that people who loved the blog would spill over to people who read Dilbert, and make my flagship product stronger. Instead, I found that if I wrote nine highly popular posts, and one that a reader disagreed with, the reaction was inevitably “I can never read Dilbert again because of what you wrote in that one post.” Every blog post reduced my income, even if 90% of the readers loved it. And a startling number of readers couldn’t tell when I was serious or kidding, so most of the negative reactions were based on misperceptions.
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Megan McArdle is a columnist at Bloomberg View and a former senior editor at The Atlantic. Her new book is The Up Side of Down.

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