Skip Navigation
Megan McArdle

Megan McArdle - Megan McArdle is a senior editor for The Atlantic who writes about business and economics. She has worked at three start-ups, a consulting firm, an investment bank, a disaster recovery firm at Ground Zero, and The Economist. More

Megan was born and raised on the Upper West Side of Manhattan, and yes, she does enjoy her lattes, as well as the occasional extra-dry skim-milk cappuccino. Her checkered work history includes three start-ups, four years as a technology project manager for a boutique consulting firm, a summer as an associate at an investment bank, and a year spent as sort of an executive copy girl for one of the disaster-recovery firms at Ground Zero … all before the age of 30.

While working at Ground Zero, Megan started Live From the WTC, a blog focused on economics, business, and cooking. She may or may not have been the first major economics blogger, depending on whether we are allowed to throw outlying variables such as Brad Delong out of the set. From there it was but a few steps down the slippery slope to freelance journalism. She has worked in various capacities for The Economist, where she wrote about economics and oversaw the founding of Free Exchange, the magazine's economics blog. She has also maintained her own blog, Asymmetrical Information, which moved to The Atlantic, along with its owner, in August 2007.

Megan holds a bachelor's degree in English literature from the University of Pennsylvania and an M.B.A. from the University of Chicago. After a lifetime as a New Yorker, she now resides in northwest Washington, D.C., where she is still trying to figure out what one does with an apartment larger than 400 square feet.

Big fish, but not too big

By Megan McArdle
Sep 7 2007, 1:23 PM ET Comment

Matt wonders why Verizon, which has by far the best network coverage, doesn't also have the best phones, thereby totally killing the competition:

No link here, just the observation that it seems to me that Verizon is working with a strangely unambitious business strategy. Basically, they've got themselves the best cell phone network out there. Their calculation seems to me that, given the superiority of their network, they ought to put forward a product that's inferior in other respects, secure in the knowledge that their network will always give them a healthy market share. A much better strategy, it seems to me, would be to offer the best network and the best phones and just drive everyone out of business. They seem to have reconciled themselves to trying to be like Toyota in the auto industry when they could achieve Microsoft-esque levels of domination if they wanted to.


My tenative explanation is that Verizon doesn't want Microsoft-esque levels of market domination. Coming out of a heavily regulated industry, Verizon probably has justifiable fears that if it really dominated the wireless market, regulators would descend like a ton of those old brick phones you see lying around people's junk drawers. Verizon wants to be the most powerful player in a decently competitive marketplace, which is what it is.

This still won't keep me from buying an iPhone when my contract is up next year, though. . .

Presented by

More at The Atlantic

We Don't Need a Digital sabbath, We Need More Time You Don't Need a Break From Technology
Third Grade Again: The Trouble With Holding Students Back The Trouble With Holding Students Back
Love Stinks: An Economic Manifesto Love Stinks: An Economic Manifesto
Adulthood, Delayed: What Has the Recession Done to Millennials? Adulthood, Delayed: The Recession and Millennials
The fEARLESSness of Jeremy Lin The Fearlessness of Jeremy Lin

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register.
blog comments powered by Disqus
Special Report
Beyond the BRICs Reuters Beyond the BRICs
A look at the next big global economies—and the rise of a global middle class. Read more ›
View All Correspondents

The Biggest Story in Photos

Valentine's Day 2012

Feb 14, 2012

Subscribe Now

SAVE 59%! 10 issues JUST $2.45 PER COPY

Facebook

Newsletters

Sign up to receive our free newsletters

(sample)

(sample)

(sample)

(sample)

Megan McArdle
from the Magazine

Why Companies Fail

GM’s stock price has sunk by a third since its IPO. Why is corporate turnaround so difficult…

The Graduates

Busted banking careers, crashed consultants, and shrunken incomes: the author attends her 10-year…

Romney’s Business

The Republican contender touts his business experience—but does it really matter?