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Megan McArdle

Megan McArdle - Megan McArdle is a senior editor for The Atlantic who writes about business and economics. She has worked at three start-ups, a consulting firm, an investment bank, a disaster recovery firm at Ground Zero, and The Economist. More

Megan was born and raised on the Upper West Side of Manhattan, and yes, she does enjoy her lattes, as well as the occasional extra-dry skim-milk cappuccino. Her checkered work history includes three start-ups, four years as a technology project manager for a boutique consulting firm, a summer as an associate at an investment bank, and a year spent as sort of an executive copy girl for one of the disaster-recovery firms at Ground Zero … all before the age of 30.

While working at Ground Zero, Megan started Live From the WTC, a blog focused on economics, business, and cooking. She may or may not have been the first major economics blogger, depending on whether we are allowed to throw outlying variables such as Brad Delong out of the set. From there it was but a few steps down the slippery slope to freelance journalism. She has worked in various capacities for The Economist, where she wrote about economics and oversaw the founding of Free Exchange, the magazine's economics blog. She has also maintained her own blog, Asymmetrical Information, which moved to The Atlantic, along with its owner, in August 2007.

Megan holds a bachelor's degree in English literature from the University of Pennsylvania and an M.B.A. from the University of Chicago. After a lifetime as a New Yorker, she now resides in northwest Washington, D.C., where she is still trying to figure out what one does with an apartment larger than 400 square feet.

Amazon starts selling MP3s

By Megan McArdle
Sep 25 2007, 5:53 PM ET Comment

I'm surprised that Amazon's foray into MP3 sales hasn't gotten more buzz. The New York Times has a smart take:

I covered Amazon.com for years, and one of the top questions that always lingered was, when would it start offering digital music? After all, Amazon already knows a lot about the CD-buying preferences of millions of people and would be a very logical digital music source.
Amazon.com

The answer is now clear: When it can simply be a music store, instead of a music service. Amazon today started selling MP3 files of 2 million songs from two of the four major labels — EMI and Universal Music -– as well as a bunch of independents.


Commenters on Slashdot are hailing this as a way to finally stick it to The Man, aka the folks that brought you DRM. Though weirdly, one commenter early on says "Of course, without DRM few of the major labels play with them." By my count, EMI + Universal = 50% of the major labels. But I was always bad at math.

Being the intrepid reporter I am, I rushed to try the service to tell you what you should think. I am pleased to report that, unless you work for Apple, you should be happier than Rush Limbaugh's pharmacist.

I downloaded Velvet Underground and Nico, one of the many albums that was eaten by the first of the Three Great Music Collection Wipeouts that have blighted my life. No, really, I can't say any more--I'll just start crying.

Anyway, Amazon was selling it, DRM free, for $7.97--a 20% discount off of the copy-protected version on Amazon. Downloading it to my Mac was simplicity itself, though there were a few slightly weird things. First weirdness: I use Safari for my Amazon purchases, even though Mozilla is my default browser. After it downloaded and installed, it made me restart Safari, then promptly opened up a window in Mozilla to complete the installation. This didn't exactly blight the process; it was just strange.

Second weirdness: in order to complete the installation, it makes you download a free song to test things. I am now the proud owner of "Energy" by Apples in Stereo, which is actually kind of catchy.

Then I proceeded to my Velvet Underground purchase. The service uses One-Click, which I hadn't turned on before; I had to tell it what credit card I wanted to use. Once I'd done that, however, the download was incredibly smooth. It not only downloaded the whole album, but instantly transferred it to my iTunes folder.

All in all, I expect that using it will be slightly clunkier than buying within iTunes, since it has to use Amazon's more complicated back end, and of course, you have to open up a web browser. It also doesn't yet have nearly as much information about the album as iTunes does, so you have to kind of know what you want.

On the other hand, it's awfully convenient if you're already shopping at Amazon. And 20% off DRM-free content from major labels is pretty sweet. I'd bet this forces Apple's prices down fairly rapidly. And it may well open up the other two major labels to DRM-free content.

Oh, and the music sounds fine; I can't tell the difference between the MP3 and the AAC version I was just streaming from someone else's computer.

By the way: we really do live in miraculous times.

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