Addicted to Data: How an Obsession With Measuring Can Hurt Businesses
The Gospel of Metrics says, "if you can't measure it, you can't manage it." But what if some companies are measuring themselves to death? More »
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Ben McAllister is an assistant creative director at the innovation firm frog. His writing has appeared in Fast Company, PSFK, and Interactions Magazine.
The Gospel of Metrics says, "if you can't measure it, you can't manage it." But what if some companies are measuring themselves to death? More »
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