As the group sheds territory, its propaganda wing has been forced to come up with a new storyline.
On the morning of October 17, Iraqi Prime Minister Haider al-Abadi announced the launch of the operation to recapture the Iraqi city of Mosul from the Islamic State. In the hours that followed, Kurdish Peshmerga claimed to have seized no fewer than nine villages and 200 square kilometers of territory. By lunchtime on day two, the spokesman for the U.S.-led coalition went as far as to say that the offensive was “on or ahead of schedule.”
Unsurprisingly, the Islamic State’s version of events read very differently. While its official media team conceded that the group had faced a large attack near Mosul on Monday morning, that was about all its propaganda shared with the mainstream news narrative. Indeed, while the peshmerga were counting up their captured kilometers at the end of the first day, the Islamic State’s Amaq News Agency was claiming that the reports were all false, and that it had, contrary to the lies peddled by the “crusader” media, managed to “absorb the momentum” of the encroaching forces before subsequently “repelling” them.