Amory B. Lovins and L. Hunter Lovins

  • Reinventing the Wheels

    New ways to design, manufacture, and sell cars can make them ten times more fuel-efficient, and at the same time safer, sportier, more beautiful and comfortable, far more durable, and probably cheaper. Here comes the biggest change in industrial structure since the microchip

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Is Wine Healthy?

James Hamblin prepares to impress his date with knowledge about the health benefits of wine.

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The World's Largest Balloon Festival

Nine days, more than 700 balloons, and a whole lot of hot air

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The Origins of Bungee Jumping

"We had this old potato sack and I filled it up with rocks and dropped it over the side. It just hit the water, split, dropping all the stones. And that was our test."

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Is Trading Stocks for Suckers?

If you think you’re smarter than the stock market, you’re probably either cheating or wrong

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I Spent Half My Life Making a Video Game

How a childhood hobby became a labor of love

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