Alexis C. Madrigal

Alexis Madrigal is a senior editor at The Atlantic, where he oversees the Technology channel. He's the author of Powering the Dream: The History and Promise of Green Technology. More

The New York Observer calls Madrigal "for all intents and purposes, the perfect modern reporter." He co-founded Longshot magazine, a high-speed media experiment that garnered attention from The New York Times, The Wall Street Journal, and the BBC. While at Wired.com, he built Wired Science into one of the most popular blogs in the world. The site was nominated for best magazine blog by the MPA and best science Web site in the 2009 Webby Awards. He also co-founded Haiti ReWired, a groundbreaking community dedicated to the discussion of technology, infrastructure, and the future of Haiti.

He's spoken at Stanford, CalTech, Berkeley, SXSW, E3, and the National Renewable Energy Laboratory, and his writing was anthologized in Best Technology Writing 2010 (Yale University Press).

Madrigal is a visiting scholar at the University of California at Berkeley's Office for the History of Science and Technology. Born in Mexico City, he grew up in the exurbs north of Portland, Oregon, and now lives in Oakland.

The Best Nature Photographs of the Year, Including This Too-Human Monkey Portrait

This is not your average Tumblr full of cute animal pics. Prepare for the sublime.

beautifulportrait.jpg

There are animal photos and there are animal photos. While I'm a fan of Instagrams of cats and dogs, the images in the Veolia Environment Wildlife Photographer of the Year show at the Natural History Museum in London are no mere social-media fodder.

Here we see a Japanese macaques in repose. A Dutch photographer, Jasper Doest, visited the hot springs of Jigokudani Valley in central Japan, and found about 30 monkeys soaking in the warm water. This one fell asleep right in front of him.

'The warm water has a very relaxing effect on the monkeys, and most of them were asleep.' He watched with delight as this youngster became increasingly drowsy and eventually closed its eyes.

The eyelashes! The bridge of the nose! I know that we have to be careful about projecting human emotions onto non-humans, but... who doesn't recognize this as Hot Tub Face? Doerst named the photograph, "Relaxation."

There are dozens of other delightful images of animals of all kinds. I'll include just two more here, but the microsite at the Natural History Museum is full of them (albeit with some janky gallery navigation).

The first is dark, nearly sinister, almost ruin porn. Finnish photographer Kai Fagerström captured a squirrel in an abandoned cottage in Finland. Check out that reflection. Ghostly! (Also: memeable.)

squirrel.jpg

And finally, I leave you with pure delight. A fox in Yellowstone leaping high to pounce on unsuspecting earthbound prey. 

fox.jpg

The Onion's TED Talk Spoof: I'll Be Your Visionary and You Do the Things I Come Up With

Down with the Idea Men!

The Onion's take on the genre of the TED Talk is as wickedly funny as you'd expect. Featuring a spiky-haired, self-proclaimed "visionary," it's as much an indictment of a certain kind of entrepreneur as a skewering of the ubiquitous conference brand.

I don't want to explain the joke, but this is its rhetorical core:

We're looking in the eyes of two horrible birds. And we just need a rock that is big enough, efficient enough, and innovative enough to bludgeon them. That rock is an idea. My idea to create a car that runs on compost. So how does it work? Well, it's quite simple. Instead of using gas, it uses compost. [applause]

In short: Down with the Idea Men!

An Energy Entrepreneur Turns to Inflatable Robots

And really, who could complain?

The industry entrepreneurs shaping our future. See full coverage
If you've been following this special report on energy entrepreneurs, you might remember Makani Windpower, a company we profiled a couple of months ago that's making flying wind turbines. One of its co-founders, Saul Griffith, is an inventor and thinker of considerable acclaim, netting MacArthur genius award and a New Yorker profile. He left the company a few years back and has been working on many other projects since. 

Griffith's latest endeavor, though, may be his most fun idea since generating power with kites. This time around, his company Otherlab is creating inflatable robots that may be more energy efficient than their conventional counterparts. 
 
In the gorgeous video, you can see the early stages of this wild new idea along with a stirring call for engineers to own the impacts of their work. Griffith hasn't left energy entrepreneurship. Otherlab received a $250,000 grant from ARPA-E. "OtherLab will receive $250,000 for a project to work on a high-pressure natural gas tank that uses small diameter tubes tightly wound into a tank shape -- "intestine" like, they described it in the release," GigaOm reported.

The Day Goddard Dreamed of Taking a Rocket to Mars

This day in 1899 was the key date in the life of our country's most celebrated rocket scientist.

788px-Dr._Robert_Goddard_at_Clark_University_-_GPN-2002-000130.jpeg

I don't tend to believe most origin stories about how people came to do their life's work, but I love this one about Robert Goddard, the father of American rocketry, anyway. As told by Goddard Space Center science writer, Daniel Pendick, it was on this day in 1899 (!) that the scientist first decided that he wanted to "fly without wings" to Mars. He climbed up a cherry tree to do some pruning and had a vision of his/the future. 

"I imagined how wonderful it would be to make some device which had even the possibility of ascending to Mars, and how it would look on a small scale, if sent up from the meadow at my feet," one of his biographers, Milton Lehman, recorded. "I was a different boy when I descended the tree from when I ascended, for existence at last seemed very purposive."

Apparently, Goddard celebrated October 19 for the rest of his life. 

To me, this is a story not unlike the one Becca Rosen told yesterday about a man who witnessed Abraham Lincoln's assassination turning up on a 1950s TV show, which then showed up on YouTube. In the scheme of technological development, a human life is a long time. 70 years before we landed on the moon, it was the 19th century. 

Why Google's Stock Just Plummeted

A rare misstep combined with worse-than-expected quarterly numbers to send investors into a panic.

googlechart_615.jpg

If you're on Twitter or watching the stock market, it's been a very interesting past half an hour. Google's stock hit the skids, falling to its lowest level in more than a month in the span of just about 10 minutes. What happened?

Well, at 12:30pm, precisely, Google accidentally sent its third-quarter financial numbers to the Securities and Exchange Commission. The press release included in the transmission of the information even had the equivalent of a TK in journalism. In the spot where the company's CEO normally has a statement, the press release read, "PENDING LARRY QUOTE." The unexpected early announcement might have been enough to freak out investors, but on top of it, Google missed both top (revenue) and bottom (profit) line expectations.

What's truly astonishing to me, as a non-investor, is the speed at which the market incorporates the new information. At 12:30pm Eastern, right before the news broke, one Google share cost $754.60. Two minutes later, the price was $736.91. And by 12:34pm, the shares were down to $706.78. That's tens of billions of dollars in market cap erased in the span of a few minutes.

Now, expect to see a lot of stories trying to answer the question financial advisor and blogger Josh Brown posed, "Which meme will catch hold: $GOOG miss means $FB screwed this quarter OR Facebook is kicking Google's ass?"

Google Has a Stormtrooper Guarding Its Data Center

stormtrooper.jpg

Ha. Ha. Ha. 

At Google's North Carolina data center, there is a model of a stormtrooper guarding the computers, a new peek inside the facility revealed. See above, obviously. 

Atlantic reader Rick Jones points out a problem with this delightfully nerdy touch: "I would think one would see a Rebel Fighter in the data center" of a company that has a stated ethos of "Don't be evil." 

Because, by the logic of the photograph at least, the stormtrooper is guarding the computers, which would mean the stormtrooper is working for Google, which would make Google the Empire. And the Empire is evil, obviously.

On an even lighter note, we now know this photo is clearly real:

droidswerelookingfor.jpg

Solving Solar's Biggest Problem Didn't Take Technology Development

The Atlantic's Alexis Madrigal in conversation with industry entrepreneurs shaping our future. See full coverage
For probably 40 years, energy analysts have pointed out a key problem for solar power relative to its fossil fuel counterparts: you pay for the whole system up front and all at once. The upfront costs are high.

For example, in 1978, an attorney turned solar evangelist, begging for a way to help defray the upfront costs from the government, told President Jimmy Carter, "Most people cannot afford the initial investment, that two to ten thousand dollar cost of the solar system." 

With an internal combustion engine, say, you get to amortize the total cost of the power produced over the many years that you buy fuel for that engine. It's almost like a layaway plan for the power. Imagine if every time you bought a car, you had to buy all the gasoline that would run the car for its lifetime. That'd be an expensive automobile.

Solar finds itself in an analogous situation. The cost of the energy produced over the 20 years you've got the system all comes at the beginning. You are prepaying, essentially, for decades of electricity production when you buy the system. That means only people with substantial cash on hand are likely to put panels on their homes. Who has an extra ten or twenty grand lying around?

And that's where SunRun comes in. Lynn Jurich explains in the video above that her company gets money from banks -- hundreds of millions of dollars -- and then uses that money to finance the installation of solar systems on homes. Homeowners pay on a monthly basis, not up front, at rates that are comparable to or cheaper than the grid (SunRun says).

We still don't know how much money SunRun makes on each home, but we do know that the company's model has exploded. Most new solar is now being installed with the leasing model and other companies like SolarCity and Sungevity are trying to horn in on SunRun's business (even if SunRun remains the largest solar leasing company).

The takeaway from SunRun is simple, though: sometimes the innovations that matter aren't technical but financial (or even social). Of course, developing more efficient, less expensive solar cells helps, but the technology development alone cannot guarantee successful market deployments.

JFK's Doodles From a Meeting at the Height of the Cuban Missile Crisis

Missile. Missile. Missile.

doodles_big.jpg

On October 25, 1962, the Cuban Missile Crisis was reaching its zenith. It may not be an exaggeration to say the world was on the verge of ending. On that day, President John F. Kennedy met with his Security Council. As he received updates on the situation, he took some notes on a yellow legal pad, which was preserved for posterity. 

The note is stored in the National Archives with the following title: "Doodles Annotated with the Words Missiles, Missiles, Missiles, 10/25/1962 - 10/25/1962." You can click it to see the full-size image.

Note in the upper left corner: "Veto. Close Surveillance. Veto. Veto. Veto. Veto." And perhaps a "camouflage" down on the lower right. Philip Bump pointed out "Peral Harbor" (!) in the bottom right as well. 

(This is the kind of artifact that reminds me that real, actual, doodling people had to deal with managing the world's nuclear weapons stockpile. Draw box. Write missile in it. Consider nuclear apocalypse I can avert. Draw circle. Write missile in it. Ponder the end of the world. Draw circle. Write missile in it.)

A 1,000-Page Reminder That Energy and Foreign Affairs Can't Be Untangled

A new look at how Henry Kissinger's State Department dealt with the energy crises of the 1970s.

kissingerswearingin.jpg
There are lots of reasons to support energy-technology research and commercialization, if you ask me. There are the climate risks. There are possible economic benefits of creating and selling new technologies. New energy technologies are also a good hedge against the problems that may/will come with the depletion of our existing conventional oil fields. And people all around the developing world could benefit from access to more energy to power lights, water systems, air conditioning, transportation and the like. 

But perhaps the reason for supporting new solutions to our old energy problems that gets underplayed most often by green-tech advocates is the role energy plays in shaping world affairs. The easy version of this argument is: OIL WARS! HUGO CHAVEZ! OPEC! The more nuanced story is that our need to extract and consume vast amounts of resources that sit underneath other countries makes things difficult for our diplomats sometimes.

The Atlantic's Alexis Madrigal in conversation with industry entrepreneurs shaping our future. See full coverage
When something goes awry in the relationship between the big-oil producers and the United States (or other powers), all hell breaks loose. In 1973, geopolitical (and perhaps economic) considerations pushed a group of Arab oil producers to decree an oil embargo. Dealing with the impacts of that decision consumed a big chunk of Henry Kissinger's time at the State Department as detailed in a just-released 1,000-page report from the Office of the Historian at the agency

The new monograph reveals in-depth conversation, memoranda, and other primary documents related to State's global program to deal with rising oil prices in an environment our previous policies had already shaped. 

For example, there are 85 references to the U.S.-backed Shah of Iran, Mohammad Reza Pahlavi, who the US helped install in power through a coup of the democratically elected leader, Mohammad Mosaddegh. Why'd we throw Mosaddegh out of power? To oversimplify, he tried to nationalize the country's oil industry. Subsequently, the Shah was tossed out during the Iranian revolution, and that's how the country's Islamists came to power. All of this history is a bit too pat, of course, but that's at least the sequence of events. Energy and our foreign policy are permanently entangled. 

These are the kinds of soft costs (not to mention ethical quandaries) that rarely make it on to the spreadsheets that calculate the price of US dependence on foreign fuel. And I'd only point out that greens have never adequately exploited the national security angles to domestic energy production; perhaps there is something in its bald nationalism that cuts rubs many earth-minded people the wrong way.

What Should We Do With All This New Natural Gas Supply?

Maybe, just maybe, you can turn it into a true alternative to oil.

naturalgaswithdrawals.jpg

It wasn't all that long ago -- the 1970s -- when American natural gas production was waning. If you look at the graph above, production of natural gas hit a peak in the early '70s that it did not reach again until the late '90s or supersede by a great margin until just the past few years. Almost all of the recent production bump has come from unconventional sources -- shale gas, most prominently. And, if the projections of Energy Information Administration are to be believed (a subject of legitimate debate), the United States, China, and Canada are about to experience an explosion of natural-gas production. 

unconventional.jpg
The Atlantic's Alexis Madrigal in conversation with industry entrepreneurs shaping our future. See full coverage

On the political level, natural gas is a winner on the right and (most of) the left as a domestic fuel that also (with some disputes) generates less CO2 when burned. So, let's take this bounty at face value and say that we're going to be awash in natural over the next few decades at a time when oil production -- especially in the US -- is in a slowish, long-term decline. 

Given that context, it'd make a lot of sense to see if you could make some things that are currently made with crude oil with natural gas. You'd have steady (or even declining?) feedstock costs while your crude competitors were getting killed. 

That's the basic idea behind Siluria. Their basic technology can take natural gas and convert it into ethylene. Three interesting things about ethylene. First, it's the most widely produced organic compound; more than 110 million tons of the stuff were made in 2011. It ends up in stuff like plastic bags and antifreeze. Second, it's actually a very simple compound. Methane, i.e. natural gas, is one carbon atom bonded to four hydrogen atoms. Ethylene is two carbon atoms bonded to four hydrogen atoms. Third, once you've got ethylene, you can build the mix of hydrocarbons that we call oil.

"The investment proposition behind what we're going after is making natural gas into an economically advantaged and abundant competitive replacement to oil," Siluria's president Alex Tkachenko tells me in the video below.

But it's not easy to string together a bunch of natural gas molecules. And that's where their core technology -- a new kind of catalyst -- comes into play. It's based on the work of MIT's Angela Belcher, who uses different organisms (literally, living things) to build complex new materials. She has figured out how to play with the DNA of these organisms so that they produce different (and previously very difficult to manufacture) materials like the catalyst used in Siluria's technology. The best analogy I can think of is coral: biological creatures build a structure that can then be repurposed for other things. That's basically what's going on but at much, much smaller scales.

Returning to our original question, there have been several plans about what to do with the natural gas bounty. The most prominent idea is to stick methane into the transportation sector, which runs almost exclusively on oil. Natural gas cars already exist, though the fueling infrastructure remains sparse. Some people think you should put the U.S. truck fleet on natural gas and concentrate the fuel infrastructure spend on the nation's trucking corridors (i.e. highways).

Siluria's answer to the question, however, is more interesting than rebuilding the entire nation's transportation fuel system. They want to make use of that infrastructure by solving the scientific and technical challenges in turning methane the gas into ethylene.

In a post next week, I'll try to handicap their chances of success. The short version: Things certainly are going well, but there's a long way to go.

Dark Social: We Have the Whole History of the Web Wrong

Here's a pocket history of the web, according to many people. In the early days, the web was just pages of information linked to each other. Then along came web crawlers that helped you find what you wanted among all that information. Some time around 2003 or maybe 2004, the social web really kicked into gear, and thereafter the web's users began to connect with each other more and more often. Hence Web 2.0, Wikipedia, MySpace, Facebook, Twitter, etc. I'm not strawmanning here. This is the dominant history of the web as seen, for example, in this Wikipedia entry on the 'Social Web.' 

tl;dr version

1. The sharing you see on sites like Facebook and Twitter is the tip of the 'social' iceberg. We are impressed by its scale because it's easy to measure.

2. But most sharing is done via dark social means like email and IM that are difficult to measure.

3. According to new data on many media sites, 69% of social referrals came from dark social. 20% came from Facebook.

4. Facebook and Twitter do shift the paradigm from private sharing to public publishing. They structure, archive, and monetize your publications.

But it's never felt quite right to me. For one, I spent most of the 90s as a teenager in rural Washington and my web was highly, highly social. We had instant messenger and chat rooms and ICQ and USENET forums and email. My whole Internet life involved sharing links with local and Internet friends. How was I supposed to believe that somehow Friendster and Facebook created a social web out of what was previously a lonely journey in cyberspace when I knew that this has not been my experience? True, my web social life used tools that ran parallel to, not on, the web, but it existed nonetheless. 

To be honest, this was a very difficult thing to measure. One dirty secret of web analytics is that the information we get is limited. If you want to see how someone came to your site, it's usually pretty easy. When you follow a link from Facebook to The Atlantic, a little piece of metadata hitches a ride that tells our servers, "Yo, I'm here from Facebook.com." We can then aggregate those numbers and say, "Whoa, a million people came here from Facebook last month," or whatever. 

There are circumstances, however, when there is no referrer data. You show up at our doorstep and we have no idea how you got here. The main situations in which this happens are email programs, instant messages, some mobile applications*, and whenever someone is moving from a secure site ("https://mail.google.com/blahblahblah") to a non-secure site (http://www.theatlantic.com). 

This means that this vast trove of social traffic is essentially invisible to most analytics programs. I call it DARK SOCIAL. It shows up variously in programs as "direct" or "typed/bookmarked" traffic, which implies to many site owners that you actually have a bookmark or typed in www.theatlantic.com into your browser. But that's not actually what's happening a lot of the time. Most of the time, someone Gchatted someone a link, or it came in on a big email distribution list, or your dad sent it to you. 

Nonetheless, the idea that "social networks" and "social media" sites created a social web is pervasive. Everyone behaves as if the traffic your stories receive from the social networks (Facebook, Reddit, Twitter, StumbleUpon) is the same as all of your social traffic. I began to wonder if I was wrong. Or at least that what I had experienced was a niche phenomenon and most people's web time was not filled with Gchatted and emailed links. I began to think that perhaps Facebook and Twitter has dramatically expanded the volume of -- at the very least -- linksharing that takes place. 

Everyone else had data to back them up. I had my experience as a teenage nerd in the 1990s. I was not about to shake social media marketing firms with my tales of ICQ friends and the analogy of dark social to dark energy. ("You can't see it, dude, but it's what keeps the universe expanding. No dark social, no Internet universe, man! Just a big crunch.")

And then one day, we had a meeting with the real-time web analytics firm, Chartbeat. Like many media nerds, I love Chartbeat. It lets you know exactly what's happening with your stories, most especially where your readers are coming from. Recently, they made an accounting change that they showed to us. They took visitors who showed up without referrer data and split them into two categories. The first was people who were going to a homepage (theatlantic.com) or a subject landing page (theatlantic.com/politics). The second were people going to any other page, that is to say, all of our articles. These people, they figured, were following some sort of link because no one actually types "http://www.theatlantic.com/technology/archive/2012/10/atlast-the-gargantuan-telescope-designed-to-find-life-on-other-planets/263409/." They started counting these people as what they call direct social. 

The second I saw this measure, my heart actually leapt (yes, I am that much of a data nerd). This was it! They'd found a way to quantify dark social, even if they'd given it a lamer name! 

On the first day I saw it, this is how big of an impact dark social was having on The Atlantic. 

darksocial_atlantic.jpg
Just look at that graph. On the one hand, you have all the social networks that you know. They're about 43.5 percent of our social traffic. On the other, you have this previously unmeasured darknet that's delivering 56.5 percent of people to individual stories. This is not a niche phenomenon! It's more than 2.5x Facebook's impact on the site. 

Day after day, this continues to be true, though the individual numbers vary a lot, say, during a Reddit spike or if one of our stories gets sent out on a very big email list or what have you. Day after day, though, dark social is nearly always our top referral source. 

Dark social is even more important across this broader set of sites. Almost 69% of social referrals were dark! Facebook came in second at 20%. Twitter was down at 6%.
Perhaps, though, it was only The Atlantic for whatever reason. We do really well in the social world, so maybe we were outliers. So, I went back to Chartbeat and asked them to run aggregate numbers across their media sites. 

Get this. Dark social is even more important across this broader set of sites. Almost 69 percent of social referrals were dark! Facebook came in second at 20 percent. Twitter was down at 6 percent. 

All in all, direct/dark social was 17.5 percent of total referrals; only search at 21.5 percent drove more visitors to this basket of sites. (FWIW, at The Atlantic, social referrers far outstrip search. I'd guess the same is true at all the more magaziney sites.)

There are a couple of really interesting ramifications of this data. First, on the operational side, if you think optimizing your Facebook page and Tweets is "optimizing for social," you're only halfway (or maybe 30 percent) correct. The only real way to optimize for social spread is in the nature of the content itself. There's no way to game email or people's instant messages. There's no power users you can contact. There's no algorithms to understand. This is pure social, uncut.

Second, the social sites that arrived in the 2000s did not create the social web, but they did structure it. This is really, really significant. In large part, they made sharing on the Internet an act of publishing (!), with all the attendant changes that come with that switch. Publishing social interactions makes them more visible, searchable, and adds a lot of metadata to your simple link or photo post. There are some great things about this, but social networks also give a novel, permanent identity to your online persona. Your taste can be monetized, by you or (much more likely) the service itself. 

Third, I think there are some philosophical changes that we should consider in light of this new data. While it's true that sharing came to the web's technical infrastructure in the 2000s, the behaviors that we're now all familiar with on the large social networks was present long before they existed, and persists despite Facebook's eight years on the web. The history of the web, as we generally conceive it, needs to consider technologies that were outside the technical envelope of "webness." People layered communication technologies easily and built functioning social networks with most of the capabilities of the web 2.0 sites in semi-private and without the structure of the current sites. 

If what I'm saying is true, then the tradeoffs we make on social networks is not the one that we're told we're making. We're not giving our personal data in exchange for the ability to share links with friends. Massive numbers of people -- a larger set than exists on any social network -- already do that outside the social networks. Rather, we're exchanging our personal data in exchange for the ability to publish and archive a record of our sharing. That may be a transaction you want to make, but it might not be the one you've been told you made. 

* Chartbeat datawiz Josh Schwartz said it was unlikely that the mobile referral data was throwing off our numbers here. "Only about four percent of total traffic is on mobile at all, so, at least as a percentage of total referrals, app referrals must be a tiny percentage," Schwartz wrote to me in an email. "To put some more context there, only 0.3 percent of total traffic has the Facebook mobile site as a referrer and less than 0.1 percent has the Facebook mobile app."

    A Newly Constructed Movie of Earthrise From the Apollo 11 Orbiter

    earthrise.gif

    I love NASA nerds. They tirelessly mine our nation's space history looking for forgotten stories, adding to databases, correcting metadata. And sometimes, they encounter a string of images from a flight that was 43 years ago and reconstruct them into a beautiful new movie.

    Leonard Richardson stumbled across a series of shots that Michael Collins (The Other Guy on the Apollo 11 mission) took at decently regular intervals. Richardson realized he could transform the images -- which are archived at a spectacular old-school NASA History site -- into a short movie. The GIF you see at the right is the most dramatic moment from this resurrection of the footage.

    Also, fascinatingly, someone else posted a (less well-made) version of the same series of images a month ago, which Richardson stumbled upon while working on his own movie. Enjoy these convergent nerd outs! 

    Via @robdubbin

    Chart: Apple's Share Price Since the iPhone 5 Came Out

    appleshareprice.jpg

    After Clay Johnson joked on Twitter that Apple had lost a Facebook's worth of value since the release of the iPhone 5, I decided to pull the company's chart. The percentage change is rather small, only 8 percent or so, but the loss of market cap is about $60 billion since September 21 when the new Apple phone came out.

    This is despite the fact that the iPhone 5 broke all previous Apple sales records, which gives you some kind of idea bout the tremendous expectations that Wall Street (and Main Street) have for Tim Cook's company. 

    If I Fly a UAV Over My Neighbor's House, Is It Trespassing?

    Even a toy drone with an HD camera scrambles our sense of property and privacy rights.

    dronefence.jpg

    The AR.Drone.2.0 in action in my backyard.

    My poor kitten, who my unfortunate Instagram contacts know too well, gets beat up every time he goes outside. There's a bully cat in the neighborhood who appears to relish in attacking cute, fluffy things as soon as they get out of human oversight. So, naturally, I bought a Parrot AR.Drone.2.0, a remote-controlled quadcopter with an HD camera attached, to see if I could spot where the punk bully cat hangs out.

    Notes and Dispatches from the Frontiers of Creativity
    See full coverage

    After some training runs in which I crashed the little UAV every fifteen seconds, I started to get the hang of where to push on my iPad to get the little AR.Drone to go the way I desired. And then, dodging trees and power lines, I sent the machine flying higher in the sky and scooted towards the fence, popped over it, and -- terrified of crashing in territory I didn't control -- sped back across to the safety of my own backyard, and engaged the automatic landing sequence. 

    Technically, I'd gone over the fence line, and if I'd done so on foot, intentionally, I would have nominally been guilty of trespassing. But if I were flying in a helicopter, a few hundred feet up, I would *not* have been guilty of trespassing. So, what about the air in between? 

    There aren't many specific laws or cases on the books to address my specific situation, but we do know that the idea of airspace has changed in the decades since humans started flying around. 

    "Once upon a time, you had the rights to your property under the soil and to the sky.  It went by the colorful, Latin label "ad coelum et ad inferos"---to the heavens and hell," Ryan Calo, a University of Washington law professor and former research director of Stanford's Center for Internet and Society, told me. "But subsequent case law recognized the limits imposed by commercial aviation and other realities of the modern world.  Now you own the air and soil rights you might reasonably use and enjoy."

    That original dictum -- ad coelum et ad inferos -- was never part of legislation, but rather passed to us from British common law. The process by which this notion of property was limited really began in the early twentieth century, when we began to regularly reach into the heavens and nominally closer to hell. Timothy Ravich is an aviation lawyer who contributed an article to the North Dakota Law Review (UND is a major hub of civilian aerospace training) on "the integration of unmanned aerial vehicles into the national airspace." I figured if anyone knew the legal status of my neighborhood flights, it would be him. 

    "If you were to take your Parrot drone over my house, I suppose at one level, it is a trespass," he said. "You were not invited there and could potentially have disrupted my quiet enjoyment of my home. I suppose I could sue."

    Whoops, I thought. But it's not really that simple. Regardless of whether someone technically had the right to stop me from flying my little UAV over a house, "It's quite another thing to exercise those rights in a court of law," Ravitch said. "If someone does take a Parrot and fly it over your house every day for a year. Are you injured? What are the actual damages?"

    In other words: what are you gonna do about it?

    "What [property] rights you have beyond what you can physically touch has always been difficult for the law to grapple with," Ravich told me. 

    "Good fences make good neighbors," Ravitch said. "But we don't build fences in the air."

    droneview.jpg

    The drone's eye view, sadly no Bully Cat in sight.

    guille.jpg

    There are two fascinating analogous cases to look at. The first reaches all the way back to the early 1800s, when balloonists (!) were first making their uncertain journeys skyward. In 1822, the Supreme Court of New York heard the case of Guille vs. Swan. Guille was a balloonist. Swan had a vegetable garden. Guille launched himself in a balloon near Swan's patch and as he descended, hilarity/mayhem ensued. Here's the court's description of the situation:

    The facts were that Guille ascended in a balloon in the vicinity of Swan's garden and descended into his garden. When he descended his body was hanging out of the car of the balloon in a very perilous situation and he called to a person at work in Swan's field to help him in a voice audible to the pursuing crowd. After the balloon descended it dragged along over potatoes and radishes about thirty feet when Guille was taken out. The balloon was carried to a barn at the further end of the premises. When the balloon descended more than two hundred persons broke into Swan's garden through the fences and came on his premises beating down his vegetables and flowers. 

    Guille was found liable both for the damage his own balloon caused and the damage perpetrated by the crowd following him. But in that case, the problem was not the flight over Swan's veggies, but its descent back down where property rights make more sense. 

    The real touch point for UAV law in civilian air space, though, is the case of United States v. Causby, which the Supreme Court heard in 1946. It demolished, "ad coelum et ad inferos." The Thomas and Tinie Causby owned a few acres of land near Greensboro, North Carolina on which they farmed chickens. It happened to be underneath one of the glide paths to a municipal airport, so planes passed roughly 83 feet above his property. The planes -- old-school bombers and fighters in many cases -- scared the wits out of his chickens. They literally killed themselves flying off the walls in fright. "As many as six to ten of their chickens were killed in one day by flying into the walls from fright. The total chickens lost in that manner was about 150," the Court noted. Production also fell off. The result was the destruction of the use of the property as a commercial chicken farm."

    What resulted from this set of circumstances, though, was a triumph for aviators. The Court affirmed that "the air above the minimum safe altitude of flight... is a public highway and part of the public domain." Poor Causby and his chickens were out of luck. 

    [The] doctrine [of cujus est solum ejus est usque ad coelum] has no place in the modern world.  The air is a public highway, as Congress has declared.  Were that not true, every transcontinental flight would subject the operator to countless trespass suits.  Common sense revolts at the idea.  To recognize such private claims to the airspace would clog these highways, seriously interfere with their control and development in the public interest, and transfer into private ownership that to which only the public has a just claim.

    The question remains: what do private citizens and the public have just claims to? The reasoning of the court in these old decisions is one that I like: the air should be a space for everyone, not whoever can purchase the most square acreage on the ground.

    But the wide availability of UAV technology (combined with HD video) scrambles my sense of what is right. Specifically, it points out how much of our sense of privacy is intimately connected up with our expectations of our property rights. Drones -- as flying, seeing objects -- scramble our 2D sense of property boundaries, and along the way, make privacy much more complicated.

    "This idea of a reasonable expectation of privacy has always been accepted as the standard and the interface of that privacy right and emerging UAV technology is fascinating," Ravitch said. "There is not an answer. The best we can do is arrive at laws and practices of the then-existing sensibilities of the population."

    Because while my hunt for the neighborhood's bully cat is a lighthearted endeavor, the real difficult decisions in this domain will come when local police have as many unmanned aerial systems as they do trained dogs.

    The Enablers: 3 Unsung Energy Technologies

    Welcome back for another round of energy entrepreneurs. I want you to meet Lynn Jurich, co-founder of SunRun, CEO Siva Sivaram of Twin Creeks Technologies, and Alex Tkachenko, President of Siluria. They're the latest interviewees in our series on The Energy Puzzle. I think of this series as our opportunity to show you technologies that aren't necessarily making headlines like Tesla or Solyndra, but are part of how innovation is changing the energy system. 

    Take Siva Sivaram's Twin Creeks Technologies. They've come up with a machine that allows them to cut very, very thin silicon wafers. Rather than becoming one of the many solar manufacturers (who have to compete against very cheap Chinese panels), Twin Creeks decided to use its technology to make equipment that it can sell to those would-be competitors. They're part of an emerging supply chain that's helping make each and every piece of solar electricity get cheaper. 
    The Atlantic's Alexis Madrigal in conversation with industry entrepreneurs shaping our future. See full coverage
    On the exact other end, you'll find Lynn Jurich's SunRun (video at top), which takes money from lenders and uses it buy solar panels that it leases to homeowners. They sell solar-as-a-service, which reduces the high upfront costs that have long plagues the industry. It's not a technology innovation, but it's transforming the way that solar is done in this country. 

    And lest you think that we were too focused on renewables, we have Alex Tkachenko, a former biochemist who is now at the helm of Siluria. That company's technology is fascinating in that it radically reduces the cost of transforming natural gas (which we're awash in right now!) into ethylene, the most widely used organic compound in the world. It's used in plastics and other chemicals. Normally ethylene is produced by "cracking" oil, but Siluria's technology allows them to build the compound from natural gas. They see it as a gamechanger as the easy-to-reach oil gets pumped out of the ground, and a possible route for all the natural gas that the extractive industries have discovered through fracking and other advanced recovery techniques. 

    The Internet Museum of Oddity Records

    While hunting for information on an obscure type of DIY records, I stumbled across a DIY site that's a perfect example of the early Internet ethos.

    wilcoxgay.jpgI've recently become obsessed with an odd kind of old record, Wilcox Gay Recordio disks. The company sold record-it-yourself machines that allowed people to cut one-off records from the comfort of their ranch homes. Many people recorded themselves singing, but others recorded letters that they sent to their loved ones. The first few discs I picked up were a mixture of Christian hymns ("Onward Christian Soldier") and a relatively pedestrian description of a 1941 trip from Indianapolis through Muncie and on to Ohio. I've embedded the latter below, but you'll really have to crank up the volume to hear much. (I've done my best with the de-noising but this is a metal disk from 1941 and it's not in great shape.)
    In any case, I've started trying to hunt down more of these records -- and more information about the class of records -- because they each provide a little peek into the day-to-day world of the past. And while looking for that information, I stumbled upon an digital relic, The Internet Museum of Flexi/Cardboard/Oddity Records, assembled by Michael Cumella, a collector of truly obscure records, who is also a DJ at WFMU. Here's the site's introduction, formatting intact:
     

    Once bound by cereal boxes, held in the pages of a magazine, wrapped up in envelopes sent through our postal system or given away casually with some product, these bits of paper and plastic yearned to be set free to fulfill their destiny as...

    PLAYABLE RECORDS

    Come and take an aural and visual journey through a partial history of these strange but true recorded anomolies.

    Who knew that there were so many oddity records out there? And thanks to the Internet and Cumella's hard work, you can actually listen to them from the comfort of *your* ranch home. 

    The museum was built, from the looks of it, around 2000 and it's the kind of passion-filled site that people used to create before the web's more commercial side took over. This is not a Tumblr full of recycled GIFs. This is a networked archive of someone's offline passion overflowing onto the web. As Verge writer Tim Carmody put it one time, "The Internet is best when it's not just made of other Internet," and this old-school site exemplifies that ethos.

    The OED Needs Your Help With These Words: Bellini, Disco, FAQ, Cootie

    If you look up august in the Oxford English Dictionary, there's a picture of the Oxford English Dictionary itself. This is the world's gold standard for word origins and usage. So, you might think that you don't have much to contribute their corpus of knowledge, or that they'd ever need your help. 

    But you'd be wrong. 

    Today, the OED launched a new site they call "Appeals," which seeks crowdsourced evidence of early references to today's words. For example, 'disco,' is a hard one to pin down. 

    Was a disco a dress before it was a nightclub? That's the surprising implication of the evidence OED researchers have uncovered while revising the entry for disco n. The earliest quotations our editors have found for the word, which is shortened from discotheque, mean 'a type of short sleeveless dress' (such as one might wear to a discotheque) and date from July 1964... 

    It isn't until the September 1964 issue of Playboy that we see disco meaning 'a nightclub' (though references to disco dancing are found as early as August)

    What the OED editors hope ou'll do is pull out your early 60s magazines (you have some, right?) and go looking for references to disco that precede the July 1964 references to the short sleeveless dress. 

    There is some interesting context to consider here. The editors are trying to bridge the gap between the time when subcultural printed media exploded in the post-war west and when all that printed media was regularly digitized. It's those materials, the stuff produced by cheap means or only circulated in certain regions or among certain groups, that are hardest for researchers to get their hands on. But they are also the prized possessions of certain types of collectors and weirdos (among whom I would include myself on certain topics). 

    So what I particularly love about the OED's Appeals is that it is an exceptionally well-designed ask for participation. They want specific information from specific subsets of people who are extremely interested in these topics. This may be filed under crowdsourcing, but they are surgical asks, not carpet bombing. 

    Photo of the Day: The Space Station Launches 3 Tiny Satellites

    The ISS sends a few mini-experiments on their way.

    tinysats.jpg

    Behold three CubeSats launched from the International Space Station, aka The Mothership. Future ISS commander Chris Hatfield tweeted the photo this morning, calling it (accurately) "surreal." Two other CubeSats were launched from the ISS, as well. They were all part of a technology demonstration by the Japanese Space Agency, JAXA.

    The CubeSat program has been a cheap way for researchers at universities and elsewhere to fly experiments in orbit without paying for a whole launch themselves. The tiny satellites are only about 4" on a side, so they can be piggybacked on larger missions. That means the total cost of a CubeSat can be kept under $100,000. 

    The basic tech was developed at Cal Poly and Stanford in the late 1990s, and roughly 75 of the cute little guys have made it into space.

    Via Tim Maly

    The Surprising Trajectory of Facebook's Growth to a Billion Users in 1 Chart

    The company's hypergrowth began long after younger Americans had adopted the service.

    facebookusergrowth.jpg
    If you were in college in the mid 2000s, you think you saw Facebook's fastest growth period. That's when the site was being deployed school-by-school across the country. In every individual school, Facebook's growth followed pretty much the same exponential curve from no one to everyone in a matter of weeks. That is to say, for me personally, Facebook's main growth story was over by September of 2004. 

    Later, as the company pushed outside colleges to high schools and the military and then to everyone in September 2006, individuals' social networks tended to follow a similar trajectory. Once a few people were infected by Facebook in your circle, soon everyone else was, too. For the average reader of this blog, a tech-savvy someone in his or her late 30s, Facebook's conquest of our social networks happened long ago. Facebook the company has long stopped being an exciting new service and started seeming more like a local gas and electric utility. You never stop using its services, but you constantly complain about it.

    I think it's difficult to think past one's microsociological experience to the scale of the company. The truth is that while an individual's Facebook's network growth explodes and then quiets down, the same has not been true at the global scale.

    Facebook just keeps growing and growing as individual after individual experiences what you did way back when George W. Bush was still president. Look up at that graph. Facebook's really hyper growth did not take off until August of 2008, when Facebook had something like 33 million US users, 25 million of whom were between 18 and 34 years old. 

    Eventually, and maybe sometime in the not too-distant future, Facebook may have a hard time finding people with Internet access and socialization habits that make them easy to capture. But for now, Facebook keeps adding another 500,000 users a day, each and every day, right through every privacy debacle and user-interface snafu. 

    Has growth slowed a bit since 2011, when the company was adding almost 800,000 people a day? Sure. But don't mistake deceleration for contraction.

    A quick note on the numbers used above. In most cases, they are the official Facebook numbers. In other cases, the numbers were quite difficult to find (700 million particularly). Here's where they all came from with estimation explanation, if necessary. 

    100 million: Facebook official
    200 million: Facebook official
    300 million: Facebook official
    400 million: Facebook official
    500 million: Facebook official
    600 million: Goldman Sachs note
    700 million: This one is tough. Facebook confirmed on July 6 that it had more than 750 million users. Socialbakers predicted Facebook would pass 700 million users in early June. But that would have meant the company adding 50 million users in a little over a month, so I picked May 15 as an earlier, somewhat arbitrary but reasonable date. 
    800 million: Facebook official
    900 million: Facebook official

    Chanel's *Renewable-Energy-Themed* Fashion Show

    The aesthetics of wind and solar are unlike any power source that's gone before them.

    Energy analysis is a dry business. It's underpinned by spreadsheets showing depletion rates, carbon intensities, and kilowatt hours.

    Notes and Dispatches from the Frontiers of Creativity See full coverage

    It is not, in short, normally associated with high fashion. And yet, here we see Chanel's ready-to-wear show. Models strut on a solar panel walkway underneath towering wind turbines.

    Forget that the wind turbines were almost certainly powered by electric motors or that the solar panels were not producing. Obviously, the producers of the show were not trying to make a green-in-practice statement. No, what's really fascinating about this is that Chanel thought that the renewable energy future's aesthetic was worth abstracting and displaying. They were not after the electricity generation but the *look* of the panels and the *rhythm* of the wind machines.

    To my eye, perhaps the most interesting thing is that this does not come out looking dystopian. Imagine this same kind of display with an oil refinery or a coal mine or a power plant. Or consider the feel of the show set near a tiny nuclear power plant giving off the trademark Cherenkov glow. There's almost no way to imagine models walking through those landscapes without it feeling like a commentary about humans *against* the machines. 

    In Chanel's show, the models are dwarfed by the turbines, but not threatened. The world is fresh and clean. Though both these technologies have been around for decades now, this still feels like The Future, capital F.

    Via Cara De Fabio

    The Biggest Story in Photos

    Reenacting the Past

    Subscribe Now

    SAVE 65%! 10 issues JUST $2.45 PER COPY

    Newsletters

    Sign up to receive our free newsletters

    (sample)

    (sample)

    (sample)

    (sample)

    (sample)

    (sample)