Pepsi vs. Wall St.: Why Should a Soda Company Try to Be 'Good for You'?
Can Pepsi be an innovative force for good in a world of corporate bean-counters and hard-nosed investors? We're finding out.… More »
Adam Werbach is the author of Strategy for Sustainability: A Business Manifesto and the Chief Sustainability Officer for global agency Saatchi & Saatchi.
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