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Adam Werbach

Adam Werbach

Adam Werbach is the author of Strategy for Sustainability: A Business Manifesto and the Chief Sustainability Officer for global agency Saatchi & Saatchi.
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Adam Werbach is the author of Strategy for Sustainability: A Business Manifesto and the Chief Sustainability Officer for global agency Saatchi & Saatchi. At age 23, Werbach was elected president of the Sierra Club, which seemed ridiculous to everyone, including him. Since then he has worked with some of the largest corporations in the world to bring sustainability into the core of their business. In 2005 he controversially began consulting for Walmart on their journey towards sustainability, and later sold his firm to Saatchi & Saatchi, where he now directs their global sustainability practice, promoting hybrid cars, wind turbines, and corporate change, restlessly seeking projects that might tip the scales towards humanity's survival. He lives in San Francisco and Bolinas, California, and can be found on twitter @adamwerbach.
Pepsi vs. Wall St.: Why Should a Soda Company Try to Be 'Good for You'?

Pepsi vs. Wall St.: Why Should a Soda Company Try to Be 'Good for You'?

Can Pepsi be an innovative force for good in a world of corporate bean-counters and hard-nosed investors? We're finding out.… More »

An Opportunity for Women in the New Global Population Numbers?

An Opportunity for Women in the New Global Population Numbers?

By 2050, the world will contain 10 billion people, the UN now predicts, but we shouldn't see the statistic through the failed lens of population control… More »

Japan Quake May Stall U.S. Nuclear-Power Expansion Plans

Japan Quake May Stall U.S. Nuclear-Power Expansion Plans

Obama's clean energy plans rely on a tenuous truce between nuclear power advocates and environmentalists. Could nuclear meltdown reverse these gains?… More »

The Bare Bones Guide to Twitter

The Bare Bones Guide to Twitter

Whether you're considering joining the Twitter bandwagon or already have handle, here are the basics behind the most comprehensive pulse of information today… More »

The No-Good, Very Bad, Overwrapped Banana

The No-Good, Very Bad, Overwrapped Banana

Del Monte is marketing plastic-wrapped bananas—to the horror of environmentalists. But what is the right reaction?… More »

Unplug Tonight, March 4th

Unplug Tonight, March 4th

This Friday is the beginning of the national day of unplugging, a 24-hour period during which people voluntary shut off gadgets. What's one thing you'll do to unplug?… More »

Libya's Revolution Offers a Second Chance for Clean Energy

Libya's Revolution Offers a Second Chance for Clean Energy

The 2008 oil price spike was quickly forgotten in the haze of recession, but Libya's revolution could put innovation back on track… More »

Small Initiatives, Big Impact: What Will Drive Sustainability in 2011

Small Initiatives, Big Impact: What Will Drive Sustainability in 2011

With the global population set to hit 7 billion in 2011, people are taking personal steps and coordinating local action rather than relying on national and global leaders… More »

Fizzling Sales in India for the Tata Nano, 'The People's Car'

Fizzling Sales in India for the Tata Nano, 'The People's Car'

With reports of the automobile catching fire, customers lose faith in the cheap product… More »

Rumble in the Tundra: Polar Bears vs. Grizzlies

Rumble in the Tundra: Polar Bears vs. Grizzlies

New research shows that polar bears are poorly adapted for the new habitat they will occupy as climate change pushes them southward looking for food… More »

Climate Change Denier Aims to Chair House Energy Committee

Climate Change Denier Aims to Chair House Energy Committee

Representative John Shimkus believes we shouldn't worry about climate change because God promised Noah that there wouldn't be another earth-destroying flood… More »

Debating 'What the Green Movement Got Wrong'

Debating 'What the Green Movement Got Wrong'

The new documentary questions environmentalists' stance on nuclear energy and a cleaner future. Does it get it right?… More »

Britain's New Carbon Tax: Could It Work Here?

Britain's New Carbon Tax: Could It Work Here?

It will create much needed revenue for a cash-strapped treasury. Will a deficit-reducing carbon tax be more palatable to the public than a complicated cap and trade scheme in the U.S.?… More »

The Failure of Chevron's New 'We Agree' Ad Campaign

The Failure of Chevron's New 'We Agree' Ad Campaign

How energy companies can spend millions trying in vain to make themselves look 'green'… More »

The White House Goes Solar

The White House is going solar: mere distraction or powerful symbol?… More »

How to Drive U.S. Clean-Energy Job Growth? Collaborate With China

How to Drive U.S. Clean-Energy Job Growth? Collaborate With China

With the clean-technology race intensifying, collaborating with China in developing a Sino-American clean energy alignment provides the best chance to create jobs in both countries… More »

In Defense of Facebook

Adam Werbach was head of the Sierra Club at 23. Here, one prodigy defends another.… More »

Summer's Officially Over: What Did It Show Us About Climate Change?

After my recent column on how big business is coming together to defend global warming legislation in California, I was overwhelmed by the number of notes I received asking about the state of the global warming debate. The United Nations Framework Convention on Climate Change is in shambles, the U.S. Senate is stymied, and the public is losing confidence that climate change is real. But this past summer's crazy weather may be changing some minds. With summer…… More »

Why Big Business Is Defending California's Climate Regulations

The battle to crack the corporate consensus on emissions control… More »

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