Adam Alter

Adam Alter is an assistant professor of marketing and psychology at New York University’s Stern School of Business. His book, Drunk Tank Pink (and Other Unexpected Forces That Shape How We Think, Feel, and Behave)was released in March 2013.

Adam Alter: This week

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What LBJ Really Said About Selma

"It's going to go from bad to worse."

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Does This Child Need Marijuana?

Inside a family's fight to use marijuana oils to treat epilepsy

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A Miniature 1950s Utopia

A reclusive artist built this idealized suburb to grapple with his painful childhood memories.

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Why Principals Matter

Nadia Lopez didn't think anybody cared about her school. Then the Internet heard her story.

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