Adam Alter

Adam Alter is an assistant professor of marketing and psychology at New York University’s Stern School of Business. His book, Drunk Tank Pink (and Other Unexpected Forces That Shape How We Think, Feel, and Behave)was released in March 2013.

Adam Alter: This week

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What Happened to the Milky Way?

Light pollution has taken away our ability to see the stars. Can we still save the night sky?

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The Faces of #BlackLivesMatter

Scenes from a recent protest in New York City

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Desegregated, Yet Unequal

A short documentary about the legacy of Boston busing

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Ruth Bader Ginsburg on Life

The Supreme Court justice talks gender equality and marriage.

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Social Media: The Video Game

What if the validation of your peers could "level up" your life?

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The Pentagon's $1.5 Trillion Mistake

The F-35 fighter jet was supposed to do everything. Instead, it can barely do anything.

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