Adam Alter

Adam Alter is an assistant professor of marketing and psychology at New York University’s Stern School of Business. His book, Drunk Tank Pink (and Other Unexpected Forces That Shape How We Think, Feel, and Behave)was released in March 2013.

Adam Alter: Magazine articles

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Riding Unicycles in a Cave

"If you fall down and break your leg, there's no way out."

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Carrot: A Pitch-Perfect Satire of Tech

"It's not just a vegetable. It's what a vegetable should be."

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An Ingenious 360-Degree Time-Lapse

Watch the world become a cartoonishly small playground

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The Benefits of Living Alone on a Mountain

"You really have to love solitary time by yourself."

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The Rise of the Cat Tattoo

How a Brooklyn tattoo artist popularized the "cattoo"

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