Adam Alter

Adam Alter is an assistant professor of marketing and psychology at New York University’s Stern School of Business. His book, Drunk Tank Pink (and Other Unexpected Forces That Shape How We Think, Feel, and Behave)was released in March 2013.

Adam Alter: Magazine articles

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How to Build a Tornado

A Canadian inventor believes his tornado machine could solve the world's energy crisis.

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A New York City Minute, Frozen in Time

This short film takes you on a whirling tour of the Big Apple

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What Happened to the Milky Way?

Light pollution has taken away our ability to see the stars. Can we save the night sky?

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The Pentagon's $1.5 Trillion Mistake

The F-35 fighter jet was supposed to do everything. Instead, it can barely do anything.

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