Adam Alter

Adam Alter is an assistant professor of marketing and psychology at New York University’s Stern School of Business. His book, Drunk Tank Pink (and Other Unexpected Forces That Shape How We Think, Feel, and Behave)was released in March 2013.

Adam Alter: Last week

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The Best 71-Second Animation You'll Watch Today

A rock monster tries to save a village from destruction.

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The Case for Napping at Work

Most Americans don't get enough sleep. More and more employers are trying to help address that.

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A Four-Dimensional Tour of Boston

In this groundbreaking video, time moves at multiple speeds within a single frame.

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Who Made Pop Music So Repetitive? You Did.

If pop music is too homogenous, that's because listeners want it that way.

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Stunning GoPro Footage of a Wildfire

In the field with America’s elite Native American firefighting crew

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