Adam Alter

Adam Alter is an assistant professor of marketing and psychology at New York University’s Stern School of Business. His book, Drunk Tank Pink (and Other Unexpected Forces That Shape How We Think, Feel, and Behave)was released in March 2013.

Adam Alter: Blog articles

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Video

Why Did I Study Physics?

Using hand-drawn cartoons to explain an academic passion

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What If Emoji Lived Among Us?

A whimsical ad imagines what life would be like if emoji were real.

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Living Alone on a Sailboat

"If you think I'm a dirtbag, then you don't understand the lifestyle."

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How Is Social Media Changing Journalism?

How new platforms are transforming radio, TV, print, and digital

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The Place Where Silent Movies Sing

How an antique, wind-powered pipe organ brings films to life

Feature

The Future of Iced Coffee

Are artisan businesses like Blue Bottle doomed to fail when they go mainstream?

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