Adam Alter

Adam Alter is an assistant professor of marketing and psychology at New York University’s Stern School of Business. His book, Drunk Tank Pink (and Other Unexpected Forces That Shape How We Think, Feel, and Behave)was released in March 2013.

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A Stop-Motion Tour of New York City

A filmmaker animated hundreds of still photographs to create this Big Apple flip book

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The Absurd Psychology of Restaurant Menus

Would people eat healthier if celery was called "cool celery?"

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This Japanese Inn Has Been Open For 1,300 Years

It's one of the oldest family businesses in the world.

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What Happens Inside a Dying Mind?

Science cannot fully explain near-death experiences.

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