The Atlantic | Print Advertising Information

Print Advertising Materials Specifications

For advertising rates and media kits, please see our online media kit or call (212) 284-7647.

Full Pages and Spreads:

NEW MATERIALS DELIVERY INSTRUCTIONS:

As of June 1, 2009, The Atlantic offers a new electronic file transmission system for ad materials.
Advertisers may now upload and submit files directly to our online ad portal.

Please create your login/password for The Atlantic Ad Portal, where you will be able to upload files within minutes. All files undergo a preflight check ensuring that the files meet the print requirements of our specifications below.

Click here to submit your advertising file.

Specifications:

GENERAL:
Trim Size: 7-7/8" x 10-1/2"
Perfect Bound

COLOR:
CMYK only; no spot, RGB, or indexed color in files.
Files received with non-standard color will be converted to CMYK.
The Atlantic is not responsible for any resulting color shift.

FILE TYPE:
PDF-X1A or equivalent (preferred)
Collected/packaged native Quark or InDesign files (including all fonts and images): file must be zipped before upload.
For questions, call 202.266.7077.

PROOFS:
(New shipping address)

Mail or overnight two SWOP-standard proofs (or one SWOP proof with a color copy of the same) to:

    Jennifer Farmer
    Production Manager
    The Atlantic
    600 New Hampshire Ave NW
    Washington, DC 20037
    202.266.7077

In the absence of SWOP-standard color proofs for accurate color and content reproduction (including all fonts, logos, text and art), The Atlantic is not responsible for the reproduction of the advertisement. Materials received without SWOP proofs will run to the numbers (print to standard densities).

NON-BLEED AD SIZES

Spread:	14-7/8" x 10"
Full Page:	7" x 10"

BLEED AD SIZES

Spread:

Bleed = 16" x 10-3/4"
Trim = 15-3/4" x 10-1/2"
Live Area = 15-1/4" x 10" (1/4" from trim)
Gutter Safety = 3/16"

Full Page:

Bleed = 8-1/8" x 10-3/4"
Trim = 7-7/8" x 10-1/2"
Live Area = 7-3/8"x 10" (1/4" from trim)

Fractional ads:

Fractional specifications:
Atlantic Fractional Ad Specifications (pdf)

File submission via The Atlantic Ad Portal:
Click here to submit your advertising file electronically.

(Trouble with the new system? Let us know! atlantic_production (at) theatlantic (dot) com.)

Shipping Address via Mail or Overnight:

Jennifer Farmer
Production Mgr.
The Atlantic
600 New Hampshire Ave., NW
Washington, DC 20037
phone: (202) 266-6000
fax: (202) 266-7073

PROOFS
For 2/3, 1/2 horizontal, 1/3 page ads: two SWOP proofs are ideal but not required. Send with materials to the address above.
Color lasers are appreciated for in-house content proofs and will not be used on press; in absence of SWOP proofs, The Atlantic is not responsible for reproduction.

For 1/6, 1/12, and one inch ads: please send a color laser to the address above.

For diagrams of how to lay out 1/3 vertical bleed and 1/2 horizontal bleed ads, please see the pdf below for bleed, trim, and live area.
REVISED 2008 Atlantic Fractional Bleed Ad Layouts

You may need to download Adobe's free Acrobat Reader in order to view the PDF files:
http://www.adobe.com/products/acrobat/readstep.html

Please know this is not your only resource. Feel free to contact Jen Farmer at (202) 266-6000 or atlantic_production (at) theatlantic.com for extensions and materials questions or John Kefferstan at (202) 266-6000 for insert and manufacturing questions.

Issue and Closing Dates:

Click on the following link for a PDF file containing our 2009 Production Schedule:
2009 Production Schedule

Issue	Space Close	Materials Close	Newsstand On-Sale
Nov 08	3-Sep-08	9-Sep-08	21-Oct-08
Dec 08	22-Oct-08	28-Oct-08	09-Dec-08
Jan/Feb 09	26-Nov-08	3-Dec-08	13-Jan-09
March 09	31-Dec-08	06-Jan-09	17-Feb-09
Jan/Feb-09	26-Nov-08	2-Dec-08	13-Jan-09
March 09	31-Dec-08	6-Jan-09	17-Feb-09
April 09	28-Jan-09	3-Feb-09	17-Mar-09
May 09	4-Mar-09	10-Mar-09	21-Apr-09
June 09	1-Apr-09	7-Apr-09	19-May-09
July/August-09	29-Apr-09	5-May-09	16-Jun-09
Fiction 09	29-Apr-09	5-May-09	21-Jul-09
September 09	1-Jul-09	7-Jul-09	18-Aug-09
October 09	29-Jul-09	4-Aug-09	15-Sep-09
November 09	2-Sep-09	8-Sep-09	20-Oct-09
December 09	30-Sep-09	6-Oct-09	17-Nov-09
Jan/Feb 2010	25-Nov-09	1-Dec-09	12-Jan-10

No cancellations will be accepted after space close.

Inserts:

The Atlantic must approve a proof of the piece prior to printing. Special specs for inserts required.
Contact John Kefferstan, Production Director, Ph: (202) 266-6000 for approval and specs.